Artificial Intelligence

• Collaborating on Creative Briefs • Participate in brainstorming sessions and work with cross-functional teams to understand objectives, audiences, and messaging.
• Concept Development & Sketching • Translate briefs into compelling visual concepts using sketches, mood boards, and style guides.
• Visual Design Execution • Create high-fidelity mock-ups, prototypes, and final digital assets using tools like Adobe Creative Suite and Figma.
• Ensure designs are responsive, accessible, and optimised for performance.
• Presenting & Refining Designs • Present conceptual and finished work to internal teams and clients.
• Clearly articulate design rationale and refine work based on feedback.
• Staying Ahead of Trends • Research emerging design trends, explore new technologies, and continuously develop your skillset.
• Collaboration & Communication • Communicate regularly with your team, provide progress updates, and collaborate seamlessly across disciplines.

Senior Designer, InDesign, Photoshop, 3D, WPP Open AI tools

Principal AI Technology, Innovation Specialist