Marketing Operations Manager

Newman Services

Marketing Operations Manager overseeing HubSpot and marketing automation systems for nonprofit programs. Collaborating with teams to track performance and enhance engagement across various channels.

Posted 4/23/2026full-timeRemote • Texas • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Build a marketing automation engine in HubSpot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs.
Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on.
Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach.
Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it.
Own HubSpot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages.
Build and maintain lead scoring models and segmentation strategies.
Create automated nurture campaigns for potential customers, donors, and ministry partners.
Own CRM data integrity, structure, and governance—no one should question the numbers.
Define and manage the technical marketing lifecycle from first touch to conversion.
Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows.
Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection).
Own campaign tracking, attribution, and ROI measurement.
Run A/B tests and iterate continuously to improve performance.
Build lead magnets and landing pages designed to convert.
Optimize form capture, lead flows, and conversion paths across all channels.
Monitor pipelines and surface opportunities to improve lead quality and conversion rates.
Build and maintain CRM dashboards that inform marketing, outreach, development, and product decisions.
Track campaign performance across the full funnel—lead generation, conversion, and retention.
Tell us which channels are actually driving parish sign-ups and which ones we should stop investing in.
Partner closely with the Director of Marketing—she sets strategy, you execute and optimize.
Work across product, outreach, development, and leadership teams to ensure systems and integrations support the mission.
Collaborate with the Social Media Manager to connect organic content to lead generation and automation.

Requirements

What you’ll need

2–4 years of experience in marketing operations, demand generation, or marketing automation
Hands-on experience managing HubSpot (or a comparable platform) for marketing automation
Strong understanding of CRM systems, data segmentation, demand gen funnels, and marketing workflows
Experience building landing pages, forms, and email campaigns
Proven ability to manage multiple projects and campaigns simultaneously without losing the thread
Strong analytical skills—you can read marketing data and turn it into action.
An entrepreneurial mindset–willing to take on AI and new challenges when they arise
Cross-functional communication skills. You’ll work with people across marketing, sales, product, and development—you need the confidence to surface what the data is saying, even when it’s uncomfortable.
Experience in SaaS, nonprofit, or mission-driven organizations.
Familiarity with donor engagement or nonprofit marketing funnels.
Experience with lead scoring, lifecycle management, and marketing attribution models.
Working knowledge of Google Tag Manager, website integrations, or analytics tools.
Experience managing multi-brand or multi-audience campaigns. You don’t just understand our mission—you’re energized by it. You see marketing systems as infrastructure for evangelization, not just lead gen.

Benefits

Comp & perks

Competitive salary based on experience, with clear growth opportunity as the role and organization expand
Full benefits package included

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationCRM systemsdata segmentationdemand generation funnelslanding pagesemail campaignslead scoringlifecycle managementmarketing attribution modelsA/B testing

Soft Skills

analytical skillsproject managementcross-functional communicationentrepreneurial mindsetcollaborationadaptabilityproblem-solvingdata-driven decision makingcreativitystrategic thinking