Google Ads / SEA Marketing Manager – E‑Commerce, Performance Marketing

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Google Ads / SEA Marketing Manager responsible for optimizing national and international campaigns. Collaborating with clients and team while using analytics tools for performance improvement.

Posted 7/31/2026full-timeDresden • 🇩🇪 GermanyMid-LevelSenior💰 €35,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in optimizing Google Ads campaigns and analyzing performance metrics using tools like Google Analytics and Google Tag Manager. Strong analytical skills combined with a customer-oriented approach and proficiency in both German and English enhance client engagement and project development.

Highest-signal resume keywords

Google Ads OptimizationGoogle Analytics AnalysisCPC, CTR, CPA FamiliarityWordPress ExperienceCustomer Orientation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsGoogle AnalyticsGoogle Tag ManagerGoogle Data StudioKeyword ResearchConversion OptimizationMicrosoft AdsOnline Shop MarketingAnalytical SkillsConceptual Skills

Soft Skills

Customer OrientationAttention to DetailCuriosityUser Experience Sensitivity

Tools & Technologies

Google Ads EditorKeyword PlannerWordPressMagentoShopware

Industry Keywords

Business AdministrationMarketingOnline ShopsDigital MarketingCampaign Management

Tech Stack

Tools & technologies

MagentoWordPress

About the role

Key responsibilities & impact

You are responsible for optimizing national and international Google Ads campaigns (including YouTube) for our clients with ad budgets of €10,000–€300,000 per month
You perform analyses using Google Analytics and other tools to optimize online shops and websites for visitors
You maintain direct contact with our clients and partners
Together with the team, you analyze existing projects and further develop them
You work with Google Ads Editor, Google Analytics, Google Tag Manager, Google Data Studio, Keyword Planner, Microsoft Ads, and content management and online shop systems such as WordPress, Magento, or Shopware

Requirements

What you’ll need

You have completed, or are about to complete, vocational training or a degree in Business Administration (BWL) / Marketing
You are committed to high quality and customer orientation
You have strong analytical and conceptual skills
You are familiar with terms such as CPC, CTR, CPA, keyword research, and conversion optimization
You have initial experience in marketing websites and webshops
You are curious and interested in Google, innovative topics, and new technologies
An eye for detail, a good sense of user experience, and strong German and English language skills complete your profile

Benefits

Comp & perks

Continuous training, coaching, and workshop formats directly from Google and industry experts for your personal growth
Remote-friendly company (home office, laptop, headset, JIRA, MS Teams/Zoom) — you decide where and how you want to live (business travel is not mandatory)
Agile teams in a network organization working based on OKRs and a Scrum-inspired approach, using the latest technologies (including Google services & Machine Learning)
Comfortable office across two floors (220 m²) with a large team kitchen — not an open-plan office — located next to Dresden’s Großer Garten for relaxation and creativity
Terrace with a grill, dartboard, foosball table, PlayStation, soft drinks, coffee, fruit, and opportunities for communal cooking and dining
Varied, autonomous team events (quarterly)