Marketing Generalist

netcare Business Solutions GmbH

Digital-Marketing-Generalist*in für netcare, einen IT-Dienstleister für digitale Enterprise-Lösungen. Entwicklung von Strategien, Kampagnen, Content und Employer Branding im hybriden Modell.

Posted 8/4/2026full-timeLeinfelden-Echterdingen • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing digital marketing strategies, managing paid campaigns, and optimizing web content. Proficient in web analytics and content management systems, with strong analytical skills and a focus on continuous improvement.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentGoogle Ads Campaign ManagementWeb Analytics (Google Analytics)Content Management Systems (WordPress)B2B Digital Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchOn-/Off-Page OptimizationPerformance TrackingLanding Page OptimizationContent Creation and Editing

Soft Skills

Independent Working StyleStructured ApproachCreative SensibilityStrong Conceptual Abilities

Tools & Technologies

Google AdsGoogle AnalyticsWordPressHeadless CMS

Industry Keywords

B2B MarketingDigital Marketing TrendsEmployer BrandingLead Generation

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Development and implementation of a practical digital marketing strategy in coordination with senior management
Maintenance, upkeep and further development of the website
Planning, execution and monitoring of paid campaigns, e.g., Google Ads and LinkedIn
Conducting keyword research, on-/off-page optimization, campaign management and performance tracking
Managing and coordinating external marketing service providers
Creating and editing content for the website, blog, LinkedIn and whitepapers
Developing and optimizing target-group-specific landing pages
Monitoring and evaluating new digital marketing trends and continuously improving the marketing toolset
Collaborating with HR and Sales on employer branding and lead generation

Requirements

What you’ll need

Several years of solid experience in digital marketing, ideally in a B2B environment
Very good knowledge of web analytics tools, e.g., Google Analytics or comparable tools
Experience with content management systems, preferably WordPress or a headless CMS
Independent, structured working style with a strong implementation focus
Very good German (at least C1)
Confident English
Tech affinity and strong analytical/digital skills
Creative sensibility and strong conceptual abilities

Benefits

Comp & perks

Hybrid working model with a mix of office and remote days
Open, relaxed and constructive company culture
Room for development — both in terms of content and career progression
Team events
30 or more days of vacation