Senior Director, Performance Marketing

Nerdy

Senior Director of Performance Marketing at Nerdy managing performance marketing strategies across Google and Meta. Executing campaigns and utilizing AI tools for rapid iterations and optimizations.

Posted 7/28/2026full-timeRemote • California • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media strategy and execution, leveraging AI-native tools for ad creative, landing page development, and continuous conversion rate optimization. Proven ability to manage significant budgets and deliver actionable insights through performance tracking and automation.

Highest-signal resume keywords

Paid Media StrategyAI-Native MarketingConversion Rate OptimizationPerformance Dashboard ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ExperienceCRO ExperimentationQuantitative AnalysisAttribution ModelingSQL Proficiency

Soft Skills

Highly OrganizedSelf-Starter

Tools & Technologies

Google AdsMeta AdsAI-Native Builder ToolsExcelSheets

Certifications & Qualifications

Bachelor’s Degree Preferred

Industry Keywords

CACROASLTVAPI IntegrationsAutomation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid media strategy and execution end-to-end across Google and Meta.
Personally build and iterate ad creative, copy, and landing pages using AI-native tools, cutting the traditional handoff cycle between strategy, creative, and dev out of the workflow.
Run continuous CRO experimentation on landing pages and funnels: hypothesize, build, A/B test, and ship winning variants independently.
Build and maintain your own performance dashboards; track CAC, ROAS, LTV, and channel-level efficiency, and act on insights same-day rather than waiting on reporting cycles.
Design and deploy automations for bid management, reporting, QA, and campaign operations to scale output without adding headcount.
Partner with Product, Engineering, and BI on tracking, tagging, and API integrations needed for personalization, attribution, and automation.
Manage channel budgets with founder-level ownership & treat spend efficiency and incrementality as if it were your own capital.
Continuously evaluate and adopt new AI tools and workflows to keep Nerdy's paid media motion at the frontier of what's technically possible.
Report on performance, experiments, and roadmap directly to leadership.

Requirements

What you’ll need

Bachelor’s degree preferred.
10+ years of hands-on paid media experience, including direct ownership of >$10MM in annual spend across Google & Meta as well as experience in other emerging channels.
Proven track record of building, launching, and scaling campaigns end-to-end with minimal support.
Top 1% AI-native marketer: daily, fluent use of generative AI across the full workflow: ad copy and creative generation, landing page and CRO builds, audience/insight analysis, bid and budget optimization scripts, and workflow automation.
Working proficiency with AI-native builder tools (e.g., Cursor, Claude Code, Codex, Vercel, Netlify, Supabase, etc) to independently ship landing pages, automations, and reporting tools without waiting on engineering.
Strong quantitative fluency: comfortable in Excel/Sheets and basic SQL, building your own attribution, LTV, and CAC/ROAS models rather than waiting on BI.
Deep understanding of conversion rate optimization. You can independently hypothesize, build, test, and ship landing page variants.
Experience partnering with Product, Engineering, and BI on tracking, tagging, attribution, and API/data integrations.
Highly organized self-starter who thrives without a team beneath them. You scale through leverage (AI, automation, tooling) rather than headcount.

Benefits

Comp & perks

Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
Retirement Made Simple: 401(k) plan with company match and immediate vesting.
A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.