Senior Lifecycle Marketing Specialist

Nerdy

Lifecycle Marketing Specialist at Nerdy designing and optimizing lifecycle programs for customer engagement. Collaborating with teams to execute campaigns leveraging generative AI tools.

Posted 7/28/2026full-timeRemote • 🌎 Anywhere in the WorldSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing multi-channel lifecycle programs, leveraging data-driven insights for campaign optimization and compliance with industry regulations. Proficient in collaborating with cross-functional teams to enhance customer engagement through personalized marketing strategies.

Highest-signal resume keywords

Lifecycle CRM ManagementCampaign AutomationData Analysis and ReportingEmail/SMS PersonalizationCompliance Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyDynamic SegmentationA/B TestingSQLAdvanced ExcelEmail MarketingSMS MarketingOnsite PersonalizationCreative Asset DevelopmentKPI Tracking

Soft Skills

Highly OrganizedDetail-OrientedEffective MultitaskingCollaborative

Tools & Technologies

BrazeIterableHubSpotSendGridCursorMakeSupabaseNetlifyChatGPTVercel

Certifications & Qualifications

Bachelor’s Degree Preferred

Industry Keywords

Retention StrategyLifecycle Best PracticesConsent ManagementGDPR ComplianceTCPA ComplianceCAN-SPAM Compliance

Tech Stack

Tools & technologies

ETLSQL

About the role

Key responsibilities & impact

Build and iterate multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) using dynamic segmentation and triggers.
Plan and launch campaigns end-to-end: audience definition, content briefs, QA/deliverability checks, deployment, and post-mortem analysis.
Drive learning velocity via structured experimentation (A/B, multivariate, holdout tests); document hypotheses, results, and next actions.
Partner with Product/Engineering/BI to instrument events, define data requirements, and integrate third-party APIs for personalization and automation.
Develop creative testing frameworks (subject lines, templates, offers, send-time) and improve onsite/in-app personalization in coordination with web/product teams.
Own channel health: list growth, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with accurate suppression logic.
Build dashboards and recurring reports; track KPIs (open/click, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and recommend actions.
Scale proven flows by templatizing assets, modularizing content, and codifying playbooks; partner with Engineering to automate and harden workflows.
Collaborate cross-functionally to support launches and promotions; ensure messaging alignment across paid, onsite, and product surfaces.
Leverage AI to accelerate ideation, content variants, audience discovery, and optimization—keeping privacy, safety, and bias guardrails in place.

Requirements

What you’ll need

Bachelor’s degree preferred.
5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns.
Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC).
Braze, Resend, and SendGrid experience are a requirement for this role.
Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap.
Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL).
Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards.
Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment.
Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc).
Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy.
Alignment with Nerdy’s apolitical, mission-focused culture.

Benefits

Comp & perks

Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
Retirement Made Simple: 401(k) plan with company match and immediate vesting.
A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.