Senior Performance Marketing Manager, SMB

NerdWallet

Performance Marketing Manager at NerdWallet leading SEM operations and acquiring customers for SMB financial services. Utilizing data-driven strategies to achieve measurable business outcomes in a fast-paced environment.

Posted 5/29/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $100,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact

Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals, including bidding strategies, budget allocation, ad copy development, keyword management, and campaign structure optimization.
Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences, synthesizing findings into scalable optimization playbooks and growth frameworks.
Develop and maintain reporting frameworks and dashboards using Salesforce, Looker, Snowflake, and other analytics tools to measure marketing performance, identify opportunities, and surface actionable insights.
Manage and optimize campaigns across Google Ads, SA360, and Microsoft Ads, applying best practices in campaign architecture, automation, and performance optimization.
Build and scale emerging paid social acquisition programs across platforms such as Meta, LinkedIn, and TikTok by defining channel strategy, testing creative approaches, and establishing repeatable growth loops.
Independently drive initiatives from concept through launch and post-performance analysis, bringing structure, momentum, and strong business judgment in a fast-paced environment.
Partner cross-functionally with Product, Analytics, BI, Creative, and broader Marketing teams to improve acquisition performance and align channel strategy with broader SMB business goals.
Stay informed on industry trends, platform changes, privacy developments, and emerging growth opportunities to continuously evolve acquisition strategies and maintain a competitive edge.

Requirements

What you’ll need

3–6 years of hands-on SEM and performance marketing experience, ideally within financial services, fintech, or other regulated industries.
Deep familiarity with Google Ads, Microsoft Ads, and SA360, with experience managing large, complex account structures and optimizing toward measurable business outcomes.
Proficiency with analytics and business intelligence tools such as Salesforce, Snowflake, Looker, or similar platforms.
Strong analytical mindset with the ability to build reports, interpret complex performance data, identify actionable insights, and influence strategy through data-driven recommendations.
Demonstrated success designing and executing structured experiments and translating findings into scalable improvements.
Experience with or strong interest in paid social acquisition channels including Meta, LinkedIn, TikTok, or similar growth platforms.
Ability to operate independently, manage ambiguity effectively, and balance multiple priorities in a fast-paced environment.
Clear and concise communication skills with the ability to translate complex marketing performance data into actionable insights for cross-functional stakeholders.
Strong collaboration skills and experience partnering cross-functionally across Marketing, Product, Analytics, and Operations teams.

Benefits

Comp & perks

Industry-leading medical, dental, and vision health care plans for employees and their dependents
Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
Mental health support
Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
Hackathons and team events across all teams and departments
Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
401K with 4% company match
Be the first to test and benefit from our new financial products and tools
Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
Disability and Life Insurance with employer-paid premiums

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMperformance marketingbidding strategiesad copy developmentkeyword managementcampaign optimizationstructured experimentsdata analysisreport buildingperformance optimization

Soft Skills

analytical mindsetindependenceambiguity managementmulti-priority balancingclear communicationcollaborationbusiness judgmentcreativitystrategic thinkinginfluence