CRM Operations Manager

NerdWallet

CRM Operations Manager at NerdWallet overseeing automated email and push campaigns for customer engagement. Responsible for campaign builds, workflow automation, audience segmentation, and CRM platform administration.

Posted 4/25/2026full-timeRemote • California • 🇺🇸 United StatesJuniorMid-Level💰 $82,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Design, build, and deploy automated email and push campaigns, complex multi-step workflows, and audience segments
Implement personalization logic using user and catalog data, configuring triggers and dynamic content
Develop, document, and enforce best practices and workflows for CRM operations
Build and maintain automated alerting systems that allow the team to detect and respond to campaign issues quickly
Evaluate new tools and technologies, develop repeatable processes to improve team efficiency, and troubleshoot and resolve technical issues

Requirements

What you’ll need

Extensive hands-on experience with at least one major email service provider, ideally Iterable or Braze
Strong experience implementing personalization logic using user attributes, behavioral data, and catalog data, including templating languages such as Handlebars, Liquid, or AMPscript
Solid understanding of data structures and segmentation logic
Proficient in HTML and CSS for building and troubleshooting email templates
Familiarity with API integrations and webhooks used to connect marketing tools and data sources

Benefits

Comp & perks

Industry-leading medical, dental, and vision health care plans for employees and their dependents
Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
Mental health support
Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email service providerpersonalization logictemplating languagesHTMLCSSAPI integrationswebhooksdata structuressegmentation logicautomated alerting systems

Soft Skills

team efficiencytroubleshootingproblem-solvingdocumentationworkflow enforcement