Customer Success Manager

• Identify and translate business goals into effective CRM marketing strategy and roadmap
• Drive the strategy and vision for all campaigns within area of responsibility
• Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes
• Implement and optimize day-to-day processes to increase team velocity
• Use data to drive decisions around campaign optimization and performance targets
• Cascade campaign metrics, trial data, and best practices to relevant stakeholders
• Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad-reaching impact
• Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback

Senior CRM Manager

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