Content Specialist

Native Shoes

Content Specialist creating and optimizing TikTok and Instagram content for Native Shoes’ family footwear brand. Shooting, editing, posting, and supporting creator partnerships and paid campaigns.

Posted 8/6/2026full-timeVancouver • 🇨🇦 CanadaJuniorMid-Level💰 CA$65,000 - CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and editing engaging short-form video content for social media platforms, particularly TikTok and Instagram, while effectively managing content calendars and community engagement. Proficient in video editing tools and copywriting, with a strong understanding of social media performance metrics and trends.

Highest-signal resume keywords

Video Editing SkillsContent Creation for TikTok and InstagramStrong Copywriting SkillsSocial Media ManagementData-Driven Content Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Video EditingContent CreationCopywritingStorytellingPerformance Tracking

Soft Skills

OrganizedDetail-OrientedCommunity Engagement

Tools & Technologies

CapCutPremiere ProFinal Cut

Industry Keywords

Social MediaOrganic ContentPaid AdsDTC BrandsFashion

About the role

Key responsibilities & impact

Create, shoot, and edit short-form video content for TikTok and Instagram
Produce organic content and performance-driven creative for paid ads
Develop content variations, including hooks, formats, and edits, for testing and optimization
Add captions, graphics, and platform-native elements to maximize engagement
Own day-to-day posting across social platforms
Write captions and on-screen copy aligned with Native Shoes’ brand voice
Maintain and execute a campaign-focused content calendar
Engage with the community through comments and direct messages
Track post and video performance and identify what is working
Iterate content based on data, trends, and platform best practices
Partner with marketing and growth teams on paid campaign creative
Source and contact creators for UGC and collaborations
Brief creators and manage content deliverables
Support partnerships and creator campaigns
Monitor trends, formats, and emerging platforms
Contribute ideas for new channels and test them

Requirements

What you’ll need

2–4 years’ experience in content creation, social media, or a similar role
Strong video editing skills using tools such as CapCut, Premiere Pro, or Final Cut
Experience creating content for TikTok and/or Instagram
Solid understanding of what drives engagement and performance on social media
Comfortable being on camera and/or directing shoots
Experience managing or contributing to social media accounts
Strong copywriting skills, including hooks, captions, and basic storytelling
Organized, detail-oriented, and able to manage multiple projects
Portfolio or links to social accounts/content showcasing video editing and storytelling style
Bonus: experience in fashion, footwear, lifestyle, or DTC brands
Bonus: creator experience or experience growing a personal or brand account
Bonus: experience repurposing creator or influencer content
Bonus: understanding of organic content performance before boosting

Benefits

Comp & perks

Hybrid work arrangement
Flexibility during peak content moments, launches, and events
Potential to evolve into a Senior Social or Content Lead position with increased creative ownership and strategic input