Associate Principal Engineer, CRM Salesforce Marketing Cloud

Nagarro

Associate Principal Engineer in CRM Salesforce Marketing Cloud at Nagarro. Collaborating on digital product engineering with a focus on marketing automation solutions.

Posted 5/14/2026full-timeRemote • 🇮🇳 IndiaJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

CloudJavaScriptjQuerySOAPSQLVisualforce

About the role

Key responsibilities & impact

Collaborate with stakeholders to gather, analyze, and prioritize marketing requirements and convert them into user stories for Salesforce Marketing Cloud development
Act as the primary liaison between marketing teams and development teams, ensuring alignment between marketing objectives and technical capabilities
Manage and maintain the product backlog, prioritizing features and enhancements based on business value and stakeholder feedback
Lead sprint planning, backlog grooming, sprint reviews, and Agile delivery activities.
Work closely with marketing analysts to define KPIs, reporting metrics, and campaign success measurements.
Provide guidance on best practices for email marketing, customer journeys, automation, and personalization within Salesforce Marketing Cloud.
Design and support implementation of end-to-end marketing automation solutions using Salesforce Marketing Cloud components.
Collaborate with cross-functional teams to deliver scalable and customer-focused marketing solutions.
Monitor campaign performance and user feedback to drive continuous optimization and improvement.
Facilitate User Acceptance Testing (UAT) and coordinate deployment and release activities.
Serve as a Subject Matter Expert (SME) for Salesforce Marketing Cloud capabilities, platform updates, and industry best practices.
Support roadmap planning and recommend platform enhancements aligned with business and marketing objectives.

Requirements

What you’ll need

Total Experience 10+ years
Strong hands-on expertise in Salesforce Marketing Cloud components including Email Studio, Automation Studio, Journey Builder, and Data Designer.
Good understanding of SQL, AMPscript, and API integrations using REST/SOAP services.
Experience in gathering, analyzing, and prioritizing marketing and business requirements.
Strong understanding of email marketing, customer journey mapping, automation, and personalization strategies.
Experience managing product backlogs, user stories, and Agile/Scrum delivery processes.
Ability to work closely with marketing analysts to define KPIs, campaign metrics, and success criteria.
Strong stakeholder management and communication skills with the ability to coordinate between marketing and technical teams.
Experience collaborating with cross-functional teams to design and deliver end-to-end marketing solutions.
Knowledge of Salesforce Marketing Cloud best practices, deployment processes, and campaign optimization techniques.
Strong analytical, troubleshooting, and problem-solving capabilities.
Ability to stay updated with Salesforce Marketing Cloud platform enhancements and industry trends.

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Salesforce Marketing CloudEmail StudioAutomation StudioJourney BuilderData DesignerSQLAMPscriptAPI integrationsRESTSOAP

Soft Skills

stakeholder managementcommunicationanalytical skillstroubleshootingproblem-solvingcollaborationleadershipAgile deliveryprioritizationuser acceptance testing