Nagarro

Senior Demand Generation Specialist – SAP Business Suite

Nagarro

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Generate demand with a strong new-logo focus across the full SAP Business Suite
  • Engage and qualify new potential customers and pass high-quality, BANT-qualified opportunities to the sales team
  • Develop independent, targeted demand-generation strategies for new-logo acquisition within the SAP Business Suite context
  • Translate the Business Suite value proposition into concrete campaigns across solution areas (S/4HANA Public Cloud, BTP, SAC, CX, SuccessFactors, Concur)
  • Run account-based demand programs for defined ICPs and collaborate closely with Hunters and Sales Operations
  • Qualify leads and opportunities according to BANT criteria and hand over sales-ready leads to the sales organization
  • Utilize tools such as Dealfront, LinkedIn, CRM systems, and marketing automation platforms to drive consistent pipeline contribution and optimize conversion rates

Requirements

  • University degree in Business Administration, Marketing, Business Informatics, Computer Science, or a comparable field
  • At least 3 years of proven success in demand generation within the SAP ecosystem, ideally with clear evidence of pipeline impact in a B2B enterprise environment
  • Strong understanding of the SAP Business Suite and experience with solutions such as SAP Public Cloud, BTP, SAC, CX, SuccessFactors, or Concur
  • Experience with structured lead qualification (e.g., BANT) and a clear orientation toward new-logo pipeline building
  • A hunter mindset combined with high ownership, creativity, performance orientation, and strong cross-functional collaboration skills
  • Fluent in German (C1 or higher) and English (B2 or higher)
Benefits
  • 30 days of paid vacation
  • Internal and external training opportunities
  • MyN – Nagarro Employee Share Program
  • Attractive company bicycle arrangements
  • Modern office space at central locations with high-tech equipment
  • Sports programs
  • Access to the corporate benefits portal
  • Free fruit and drinks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationlead qualificationBANTSAP Business SuiteS/4HANA Public CloudBTPSACCXSuccessFactorsConcur
Soft Skills
hunter mindsetownershipcreativityperformance orientationcross-functional collaboration