Integrated Marketing Manager

MoPla Solutions GmbH

Integrated Marketing Manager driving regional campaigns, SEO, SEA, and social content for MoPla’s flexible mobility platform. Managing agencies, budgets, reporting, and brand events.

Posted 8/19/2026full-timeNeusäß • 🇩🇪 GermanyMid-LevelSenior💰 €50,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing local marketing activities, including events and social media content, while ensuring effective budget control and performance analysis. Proficient in SEO optimization and campaign management, with strong communication skills for engaging with senior management and external partners.

Highest-signal resume keywords

Marketing DegreeCampaign ManagementBudget ControlSEO OptimizationPerformance Metric Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ManagementSocial Media Content ProductionEvent CoordinationGTM Strategy DevelopmentQuality AssuranceLead Agency ManagementSEA Campaign ManagementBudget ManagementPerformance AnalysisStrategic Thinking

Soft Skills

Excellent Communication SkillsConfident PresenceInterpersonal SkillsTeam CollaborationAnalytical Thinking

Industry Keywords

Brand AmbassadorMarketing MetricsTrade ShowsPromotional MaterialsRegional Festivals

About the role

Key responsibilities & impact

Managing local marketing activities such as regional festivals, events, and trade shows in the Augsburg area
Producing social media content and representing the mopla brand as a Brand Ambassador
Operational management of our external lead agency and quality assurance of agency deliverables regarding brand presentation, target achievement, cost-effectiveness, and punctuality
Preparing and prioritizing briefings and coordinating campaigns, content, and communications
Regular reporting to senior management and analysis of relevant marketing metrics
Evaluating the effectiveness of marketing activities and deriving continuous improvement measures for go-to-market (GTM) strategies
Ensuring transparent budget and activity control
SEO optimization of company websites and planning and management of SEA (search engine advertising) campaigns
Commissioning print and promotional materials such as business cards, flyers, and small promotional items

Requirements

What you’ll need

Degree in Marketing, Communications, Design, or a related field
Several years of professional experience in marketing, ideally with relevant experience working with external agencies or service providers
Strong strategic thinking combined with high execution capability
Experience managing campaigns, budgets, and performance metric analyses
Excellent communication skills and a confident presence when interacting with senior management, internal departments, and external partners

Benefits

Comp & perks

Modern office location in Neusäß (Augsburg) and option for remote/mobile work
30 days of annual leave
Flexible working hours Monday–Friday
Mobility benefits (e.g., Deutschlandticket)
Team events including All-Hands weeks and joint team-building activities
Development opportunities and regular training/continuing education offerings