Integrated Marketing Manager

MoPla Solutions GmbH

Integrated Marketing Manager leading external agencies and ensuring effective marketing strategies at MoPla Solutions. Overseeing budget control, campaign analysis, and local marketing activities in Germany.

Posted 7/8/2026full-timeNeusäß • 🇩🇪 GermanyJunior💰 €50,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in operational management of marketing activities, including campaign coordination, budget control, and KPI analysis. Proficient in SEO optimization and managing external agencies to enhance brand presentation and effectiveness.

Highest-signal resume keywords

Campaign ManagementKPI AnalysisSEO OptimizationBudget ControlStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing DegreeCampaign CoordinationKPI AnalysisSEO OptimizationSEA ManagementBudget ManagementContent CreationQuality AssuranceBrand ManagementPerformance Evaluation

Soft Skills

Strong Communication SkillsStrategic ThinkingExecution CapabilityConfident PresenceCross-Functional Coordination

Industry Keywords

MarketingExternal AgenciesGo-To-Market StrategiesBrand PresentationPromotional MaterialsLocal Marketing ActivitiesEvent ManagementTrade ShowsCost-EffectivenessDeadline Adherence

About the role

Key responsibilities & impact

Operational management of our external lead agency and quality assurance of agency services with regard to brand presentation, goal attainment, cost-effectiveness and adherence to deadlines
Creation and prioritization of briefings and coordination of campaigns, content and communication activities
Regular reporting to management and analysis of relevant marketing KPIs
Evaluation of the effectiveness of marketing measures and derivation of continuous improvement actions for go-to-market (GTM) strategies
Ensuring transparent budget and activity control
Cross-functional coordination of all marketing activities and consistent brand management
SEO optimization of company websites and conducting website analyses to identify optimization potential
Planning and management of SEA (search engine advertising) campaigns
Commissioning print and promotional materials such as business cards, flyers and small promotional items
Management of local marketing activities such as regional festivals, events and trade shows in the Augsburg region

Requirements

What you’ll need

Completed degree in marketing, communications or design
Several years of professional experience in marketing, ideally with relevant experience working with external agencies or service providers
Strong strategic thinking combined with a high level of execution capability
Experience managing campaigns, budgets and KPI analysis
Strong communication skills and a confident presence when interacting with management, internal departments and external partners

Benefits

Comp & perks

Modern office location in Neusäß (Augsburg) and the option for remote/mobile working
30 days of annual leave
Flexible working hours Monday–Friday
A suitable mobility solution, e.g. Deutschlandticket or similar
Team events including All-Hands weeks and joint teambuilding activities
Development opportunities and regular training offerings