Lifecycle Marketing Manager

Moonshot

Lifecycle Marketing Manager overseeing retention messaging and loyalty strategies for consumer app at fintech startup. Leading engagement efforts through Braze for improved user retention and growth metrics.

Posted 7/1/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own all lifecycle messaging in Braze (email, push, in-app, inbox)
Build and maintain automated onboarding, retention, and win-back flows
Create dynamic segmentation and triggered journeys
Set up and monitor promotions and targeted incentives
Own and grow loyalty and retention efforts across the in-app user experience
Run A/B tests and weekly lifecycle experiments
Track activation → retention → reactivation KPIs and report learnings
Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy

Requirements

What you’ll need

3+ years in Lifecycle / CRM / Retention for a consumer app
Hands-on proficiency in Braze (canvas, segmentation, etc.)
Familiarity with consumer app promotion design, fulfillment, and ROI analysis
Experience moving metrics, not just sending messages
Strong short-form copy instincts (mobile-first)
Comfort using data to inform decisions

Benefits

Comp & perks

Competitive salary
Equity opportunities
5% 401(k) Match
Health benefits (75% premium coverage) + $150,000 in life insurance coverage
$1,000 one time office set up stipend
Flexible PTO

ATS Keywords

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Hard Skills & Tools

Lifecycle ManagementCRM StrategyRetention Metrics AnalysisDynamic SegmentationAutomated Onboarding FlowsCohort Lifetime Value AnalysisPromotional DesignROI AnalysisShort-Form CopywritingUser Experience Optimization

Soft Skills

Analytical ThinkingCreative Problem Solving