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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in website development and optimization, with a strong focus on user experience, conversion rate optimization, and performance analytics. Proficient in Webflow, Wix, HTML, CSS, and JavaScript, ensuring best practices in SEO and compliance within regulated environments.
Highest-signal resume keywords
Webflow ExpertiseWix ProficiencyHTML/CSS CustomizationConversion Rate Optimization (CRO)User Experience (UX) Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Website DevelopmentPerformance OptimizationCustom Code ImplementationSEO Best PracticesA/B TestingMultivariate TestingAPI IntegrationsStructured Data (Schema)Usability TestingDigital Strategy
Soft Skills
CollaborationProject ManagementCreativityAdaptabilityData-Driven Decision Making
Tools & Technologies
Google AnalyticsHotjarContent Management Systems (CMS)Web Performance ToolsAnalytics Platforms
Industry Keywords
Website MarketingProduct ManagementDigital StrategyRegulated EnvironmentsCompliance
About the role
Key responsibilities & impact- Own and execute the website development and optimisation strategy aligned with business and growth goals
- Build, maintain, and optimise website pages and templates using Webflow and Wix
- Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required
- Collaborate with cross-functional teams to deliver a consistent, high-performing user experience
- Act as the technical owner for all website initiatives, ensuring best-in-class web standards
- Translate marketing, product, and brand initiatives into seamless on-site user journeys
- Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing
- Monitor site performance and user behaviour using tools such as Google Analytics, Hotjar, and other analytics platforms
- Apply SEO best practices across site structure, metadata, and technical implementation
- Ensure mobile-first design, accessibility standards, and page speed optimisation across all platforms
- Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling
- Conduct usability testing and incorporate data-driven improvements to continuously optimise the user experience
- Collaborate with content, SEO, CRM, and paid media teams to ensure landing pages and campaigns perform effectively
- Thrive in a fast-paced, high-growth environment, where testing, iteration, and innovation drive results
Requirements
What you’ll need- 5+ years' experience in website marketing, product management, or digital strategy.
- SME with hands-on expertise in Webflow and Wix (must-have).
- Proficient in HTML/CSS and basic JavaScript (ability to customise components).
- Strong understanding of web performance optimisation, custom code within Webflow, and structured data (schema) for enhanced SEO.
- Experience with API integrations and compliance-led tracking.
- Experience working in regulated environments and balancing compliance with creativity.
- Strong track record of improving site performance and conversion rates.
- Familiarity with CMS workflows, UX/UI principles, and web analytics.
- Ability to plan, deliver, and own web projects end-to-end.
Benefits
Comp & perks- Medical insurance paid for by the company. Insurance is with KaeloHealth.
- Paid Maternity leave for female employees (3months @100% salary)
- Annual leave of 20 days plus one additional day per year up to 25 days.
- Provident Fund with Momentum-employee contribution of minimum 6% per month.
