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Senior Retail CRM Marketing Manager
MoneyGramSenior Marketing Manager responsible for CRM strategy in retail, collaborating with teams to execute campaigns. Leading marketing planning and analyzing performance across various channels.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM and lifecycle marketing, with a strong focus on campaign strategy, audience segmentation, and data-driven performance analysis. Proven ability to collaborate cross-functionally and lead marketing initiatives that drive customer engagement and business growth.
Highest-signal resume keywords
CRM Marketing ExperienceCampaign Strategy DevelopmentData Analysis and Performance MonitoringCross-Functional CollaborationProficiency in CRM Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM MarketingLifecycle MarketingAudience SegmentationBehavioral TargetingA/B TestingHTML Code UnderstandingData LiteracyPerformance Metrics AnalysisProject Management
Soft Skills
Detail-Oriented CommunicationCross-Functional Influencing
Tools & Technologies
BrazeIterableZetaCDPsData Enrichment Tools
Industry Keywords
Retail MarketingB2B MarketingCampaign ExecutionCreative QualityCustomer Engagement
About the role
Key responsibilities & impact- Own marketing planning and execution across the retail business, including campaign strategy, channel mix, and messaging cadence
- Design, build, and deploy ad hoc and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring quality, consistency, and reporting integrity
- Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
- Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process
- Lead A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement
- Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure
- Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.
Requirements
What you’ll need- 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM
- 3+ years of experience in retail or has owned B2B or retail CRM marketing
- Ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code
- Ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
- Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail projects
- Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics
- A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines.
- Experience translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
- Passion about scaling CRM as a growth lever, and excitement to build within a fast-moving, high-impact team
- Proficiency in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account MoneyGram Website LinkedIn All Job Openings 1001 - 5000 employees 💳 Fintech ₿ Crypto 👥 B2C 💰 Corporate round on 2023-09 Fintech
- Crypto
- B2C MoneyGram is a global payments and remittance company that operates one of the largest cross-border money-transfer networks combining digital reach with extensive cash access. Trusted by tens of millions of consumers, MoneyGram provides consumer remittances, retail cash payout and digital payment services across 200+ countries and territories with hundreds of thousands of retail locations and billions of digital endpoints. The company also integrates crypto and blockchain technologies—operating scaled stablecoin and crypto-to-cash/cash-to-crypto capabilities and participating as a Solana validator—to modernize and speed cross-border payments while remaining focused on consumer convenience and partner distribution. Senior Retail CRM Marketing Manager 🔥 0 minutes ago 🗽 New York – Remote ⏰ Full Time 🟠 Senior 🏆 Customer Success Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Own marketing planning and execution across the retail business, including campaign strategy, channel mix, and messaging cadence
- Design, build, and deploy ad hoc and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring quality, consistency, and reporting integrity
- Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
- Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process
- Lead A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement
- Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure
- Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types. 🎯 Requirements
- 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM
- 3+ years of experience in retail or has owned B2B or retail CRM marketing
- Ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code
- Ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches
- Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail projects
- Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics
- A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines.
- Experience translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life
- Passion about scaling CRM as a growth lever, and excitement to build within a fast-moving, high-impact team
- Proficiency in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Customer Success Executive 🔥 4 hours ago Hippocratic AI 11 - 50 🤖 Artificial Intelligence ⚕️ Healthcare Insurance 🏥 Healthcare Website LinkedIn All Job Openings Customer Success Executive at Hippocratic AI working with healthcare leaders in the Western U.S. to implement AI solutions across health systems. Leading adoption and operationalization of innovative technologies in clinical environments. 🇺🇸 United States – Remote 💵 $125k - $180k / year 💰 $50M Seed Round on 2023-05 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Customer Success Executive, East Region 🔥 4 hours ago Hippocratic AI 11 - 50 🤖 Artificial Intelligence ⚕️ Healthcare Insurance 🏥 Healthcare Website LinkedIn All Job Openings Customer Success Executive at Hippocratic AI supporting healthcare leaders to implement AI solutions. Focused on driving significant changes in regional health systems with patient-centered outcomes. 🇺🇸 United States – Remote 💵 $125k - $180k / year 💰 $50M Seed Round on 2023-05 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Customer Success Executive, Central Region 🔥 4 hours ago Hippocratic AI 11 - 50 🤖 Artificial Intelligence ⚕️ Healthcare Insurance 🏥 Healthcare Website LinkedIn All Job Openings Customer Success Executive at Hippocratic AI embedded in health systems across the Central Region. Leading implementation and client success initiatives for healthcare solutions. 🇺🇸 United States – Remote 💵 $125k - $180k / year 💰 $50M Seed Round on 2023-05 ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Solution Success Manager – Diagnostic Radiology 🔥 4 hours ago Aidoc 201 - 500 🏥 Healthcare 🤖 Artificial Intelligence ☁️ SaaS Website LinkedIn All Job Openings Solution Success Manager supporting Aidoc's Radiology AI and Workflow Solutions. Guiding customers through onboarding, integration, and optimization of AI-driven tools to enhance clinical workflows and patient outcomes. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success Customer Success Manager 🔥 5 hours ago equivant 201 - 500 🏛️ Government ⚖️ Legal ☁️ SaaS Website LinkedIn All Job Openings Customer Success Manager managing key accounts in the Courts vertical at leading technology company. Driving customer relationships and expansion in a mission-driven environment. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🏆 Customer Success View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs