MOMENTA

Senior Marketing Analyst

MOMENTA

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Job Level

Senior

About the role

  • Attend meetings with Advertising Agencies alongside the Product Manager and follow up on actions requested for promotional campaigns related to in-line products and product launches (new products and line extensions);
  • Actively participate in and support activities for new product launches and/or line extensions;
  • Align the launch schedule and checklist with the Product Manager;
  • Develop tactical plans and support other parts of the promotional strategy (training), updating market data to keep the sales force informed about competitors;
  • Partner with the Supply area to manage production of promotional materials, ensuring deadlines are met, as well as overseeing internal activities (printing, invoicing materials for the Sales Force);
  • Create purchase requisitions in the system and monitor/track order approvals;
  • Create and register promotional materials in the system;
  • Be responsible for monitoring and meeting internal schedules for promotional materials and for training-related activities (sending meeting materials, etc.);
  • Record various expenses in the system (SAP), prepare monthly investment reports and control available product budgets;
  • Manage inventory of promotional materials to avoid unnecessary balances;
  • Analyze data from major market audits (PMB, DDD, Close UP, Audit, RX Regional and INTE) to support the Product Manager in report preparation;
  • Oversee Marketing activities for other communication channels (website updates, call center, magazines, etc.) in addition to the sales force;
  • Support the Product Manager in cycle meetings and in training courses for new Pharmaceutical Sales Representatives;
  • Conduct monthly field visits with a Sales Representative to evaluate promotional materials, with the aim of continuously improving them and identifying opportunities;
  • Prepare and present new products (launches) to internal stakeholders — such as Customer Service (SAC) — to prepare them to address field inquiries (Sales Force, medical professionals, distributors, consumers, etc.);
  • Handle and coordinate special requests from the sales force (production of printed materials, extra samples and promotional items);
  • Coordinate with Production Planning and Control (PCP) to ensure availability of finished products in stock (originals and samples), and implement controls to prevent product expiration in inventory (originals and samples);
  • Prospect new business/opportunities for the products (marketing and partnerships);
  • Strengthen relationships with existing partners to act proactively and propose new projects;
  • Monitor results from marketing activities related to promotional campaigns, product launches and institutional initiatives;
  • Support the preparation of briefs for campaign development by agencies (in-line products).

Requirements

  • Bachelor's degree in Business Administration, Marketing, Advertising or related fields;
  • Intermediate/Advanced Excel (pivot tables, charts, functions);
  • Required experience in Product Marketing;
  • Preferred experience in the Pharmaceutical industry;
  • Preferred experience analyzing audit reports (PMB, Close Up, INTE, Audit and Rx Regional);
Benefits
  • Medical assistance/health insurance;
  • Dental care;
  • Meal allowance/food voucher;
  • On-site cafeteria;
  • Transportation allowance / company shuttle / parking — depending on work location;
  • On-site pharmacy/dispensary with free medications for you, your parents, spouse and children;
  • Life insurance;
  • Private pension plan to help you plan for the future;
  • Childcare assistance (depending on work location);
  • On-site beauty salon;
  • On-site gym/fitness center;
  • Short Fridays to enjoy the day as you wish (6-hour workday for employees not working shifts);
  • Development programs with partnerships at educational institutions offering discounts;
  • Maternity leave;
  • Extended paternity leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingMarket AnalysisPromotional StrategyBudget ControlData AnalysisInventory ManagementPurchase RequisitionReport PreparationTraining DevelopmentCampaign Development
Soft Skills
CommunicationCollaborationOrganizational SkillsProactive Problem SolvingRelationship ManagementPresentation SkillsAttention to DetailTime ManagementAdaptabilityTeam Support
Certifications
Bachelor's Degree in Business AdministrationBachelor's Degree in MarketingBachelor's Degree in Advertising