Growth Marketing Manager

Mockingbird

Growth Marketing Manager responsible for managing paid social performance across channels like Meta and TikTok for Mockingbird. Analyzing data and driving creative to improve customer engagement.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid social channels, particularly Meta and TikTok, with a strong focus on data analysis, creative development, and performance tracking. Capable of leveraging AI tools to enhance workflow efficiency and drive campaign success through innovative strategies.

Highest-signal resume keywords

Meta Ads ManagerTikTok Ads ManagerData AnalysisCreative DevelopmentAI Tools

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign SetupTesting MethodologiesClick-Through Rate AnalysisConversion Rate AnalysisAd Copywriting

Soft Skills

Strong WritingCreative ThinkingCuriosityCommunication

Tools & Technologies

AI Tools

Industry Keywords

Paid Social ChannelsPerformance TrackingCreative PipelineCustomer PerspectiveTrend Analysis

About the role

Key responsibilities & impact

Own day-to-day performance across our paid social channels — primarily Meta and TikTok — plus oversight of a handful of other smaller channels
Dig into campaign data daily: analyze trends in key metrics like click-through rates and conversion rates, and build a clear narrative on where to focus and why
Become a subject matter expert on different account structures, campaign setups, testing methodologies, and stay up to date on all the latest changes in Meta and TikTok Ads Manager
Own your creative output — you’ll be responsible for ensuring you’re getting the volume, velocity, and variety of creative you need for your channels to be successful.
Develop a sharp vision for our creative pipeline — staying deeply curious about what resonates with our customer, understanding fast-moving trends, and translating what’s working for other brands.
Track and report on channel performance, translating trends into clear narrative and recommendations.
Use AI tools to work more efficiently — whether that's building prioritization workflows, generating ad variations, or shortcutting research.

Requirements

What you’ll need

You're comfortable in data and you know what to do with it.
You can orient quickly, figure out where to focus, and turn numbers into a clear point of view.
When something isn't working, you don't wait for someone to hand you the answer.
You generate ideas, think from the customer's perspective, and test your way toward better results.
You're a strong writer and a self-sufficient creative.
You can develop concepts and write ad copy on your own.
You can communicate your thinking clearly.
You've done something — a job, a project, a way of working — that trained you to think rigorously and creatively at the same time.
You're curious about AI and already experimenting & succeeding in leveraging it to do better work, not just faster work.

Benefits

Comp & perks

Comprehensive medical / dental / vision coverage
Equity for every full-time employee
Flexible Paid Time Off, including a minimum of at least 15 days off per year
16 weeks of 100% paid Parental Leave for all team members
Family planning support through a complimentary Kindbody membership and medical plans that include coverage for fertility treatment and reproductive technology
401(k) with 401(k) with 100% company match up to 2% of your salary
Quarterly wellness stipend and annual work-from-home stipend
Discounted memberships to the Peloton app and OneEleven (financial wellness)
12 free virtual therapy sessions a year with Talkspace
Family & friends discount on Mockingbird products, plus free products for yourself when you join