Marketing Lead
Mobbin
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇸🇬 Singapore
Visit company websiteJob Level
Senior
About the role
- Build and execute the full marketing strategy & budget, aligned to our company’s goals.
- Deeply understand our audience, shape positioning & messaging, and clearly communicate Mobbin’s value.
- Run, test, and optimize data-driven campaigns across channels to drive traffic, conversions, and retention.
- Create compelling content (landing pages, ads, articles, case studies, videos) that people love and share.
- Define a distinctive brand narrative and voice. Become Mobbin’s storyteller and ambassador.
- Build strategic relationships with ecosystem partners to drive growth.
- Collaborate closely with the design, engineering and CX on acquisition, retention, and expansion.
- Able to roll up your sleeves and get work done. Ship fast, iterate quickly, learn by doing.
- Identify, hire, and lead exceptional marketers who are obsessed in telling our story.
Requirements
- Have 5+ years in marketing, with proven experience at fast-growing PLG B2B SaaS companies.
- Have a deep knowledge of how SaaS scales — every lever, metric, and trade-off.
- Have breadth in all areas of marketing, depth in at least two of these three areas: Product marketing, Content marketing, or Growth marketing.
- Be scrappy, resourceful, and allergic to waste — a do more with less mentality.
- Be a truth seeker — you care about learning how the world really works when it comes to marketing, and not how you think it works.
- Be a hands-on executor who ships daily and treats failure as data.
- Be both super creative and data-driven at the same time.
- Have great taste in design, product, branding, and editorial content.
- Have deep, genuine care for product and content quality.
- Have exceptional written and verbal communication.
Benefits
- Work life balance
- Flexible work hours
- Health & fitness benefits
- Health insurance, medical coverage, and dental coverage
- Work from anywhere (Singapore office or Remote)
- Yearly company retreat
- Apple equipment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategydata-driven campaignscontent creationproduct marketingcontent marketinggrowth marketingbudget managementaudience analysisbrandingSaaS scaling
Soft skills
creativitydata-driven mindsetresourcefulnesshands-on executionstorytellingcommunicationleadershipcollaborationadaptabilitycritical thinking