VP of Marketing

MLabs

VP of Marketing leading AI-native marketing strategies at a fintech company. Responsible for demand generation, brand narrative, and go-to-market strategy.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-year global marketing strategies, with a focus on API-first financial products and a strong background in B2B technology and fintech. Proven ability to lead high-performing marketing teams, optimize inbound engines, and align marketing investments with revenue outcomes.

Highest-signal resume keywords

B2B Marketing LeadershipAPI-First Product MarketingMulti-Channel Inbound Engine OptimizationExecutive Presentation SkillsAI-Native Frameworks Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentLead GenerationPipeline ManagementTechnical PositioningPerformance MeasurementGrowth Strategy ImplementationTeam BuildingData-Driven Decision MakingConversion OptimizationSales Enablement

Soft Skills

Autonomous LeadershipAdaptabilityCollaborationStrategic ThinkingCommunication

Tools & Technologies

Automated WorkflowsAI AgentsOperational ToolsReporting FrameworksDigital Performance Tools

Industry Keywords

FintechStablecoinsBanking-as-a-ServiceCross-Border PaymentsEmerging Financial InfrastructureProduct-Led GrowthTechnical ContentMarketing OperationsGTM InvestmentsCategory-Defining Brand Strategy

About the role

Key responsibilities & impact

Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives.
Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows.
Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets.
Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives.
Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers.
Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels.
Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches.
Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes.

Requirements

What you’ll need

8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments.
Strong background marketing in stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure.
Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools.
Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning.
Demonstrated experience presenting to executive teams and boards, with direct accountability for lead generation targets, pipeline, and revenue conversion.
Strong expertise in designing, measuring, and optimizing multi-channel inbound engines.
Highly autonomous and adaptable leader capable of setting strategy and creating infrastructure in fast-moving, high-ambiguity environments.

Benefits

Comp & perks

Competitive executive base salary with performance-aligned incentives.
Comprehensive health, vision, and dental coverage.
Generous equity package in a high-growth, venture-backed enterprise.
Flexible/remote work arrangement.
Professional development allowance and career growth opportunities within an expanding international fintech environment.