Marketing Manager

MLabs

Marketing Manager driving user acquisition and market expansion for innovative fantasy sports platform. Leading NFL market initiatives with growth strategies and budget management responsibilities.

Posted 7/8/2026full-timeRemote • Massachusetts, New York • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season.
User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI.
Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

Requirements

What you’ll need

Industry Experience: 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products).
Domain Knowledge: A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming.
Analytical Mindset: Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data.
Campaign Management: Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs.
Adaptability: A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness.
Cultural Alignment: A strong understanding of NFL and American sports culture.
Preferred Qualifications
- Prior experience launching or scaling a real-money or skill-gaming product.
- Experience building and scaling a brand community from its early stages.

Benefits

Comp & perks

Competitive salary and compensation package.
High degree of autonomy, scope, and ownership over a major product launch.
Opportunity to work with a fast-moving, collaborative team within the high-growth intersection of sports, gaming, and technology.
Direct visibility of performance impact from day one.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

User AcquisitionCampaign ManagementData-Driven InsightsBudget ManagementRetention Strategies

Soft Skills

AdaptabilityCultural Alignment