CMO, Growth Lead

MLabs

. Go-To-Market (GTM) Ownership: Design and execute the end-to-end launch strategy, transitioning the platform from alpha phases to full public availability.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,000 - $220,000 per yearWebsite

Tech Stack

Tools & technologies

GoNode.jsWeb3

About the role

Key responsibilities & impact

Go-To-Market (GTM) Ownership: Design and execute the end-to-end launch strategy, transitioning the platform from alpha phases to full public availability.
Brand Strategy: Define and own the core narrative, ensuring the platform is recognized as the default winner in the emerging Prop AMM category.
Content & Distribution: Oversee the creation of high-impact launch assets, including technical threads, video content, and live demos.
Growth & Campaigns: Develop and scale growth loops and marketing campaigns that drive user acquisition and ecosystem stickiness.
Cross-Functional Coordination: Act as the central node between Product, Business Development, Partnerships, and Market Makers to ensure a unified market presence.

Requirements

What you’ll need

DeFi Expertise: A deep understanding of Ethereum/EVM ecosystems, L2 dynamics, and market-making primitives.
Proven Leadership: Experience in a senior marketing or growth role within the Web3 or FinTech sectors, preferably having led a successful protocol or exchange launch.
Narrative Building: Exceptional ability to translate complex infrastructure and financial primitives into compelling, easy-to-understand narratives for both retail users and institutional partners.
Strategic Execution: Ability to move seamlessly from high-level strategy to hands-on execution in a fast-paced, high-velocity environment.
Collaborative Mindset: Experience working closely with founding teams and technical stakeholders to align product roadmaps with market demand.

Benefits

Comp & perks

Market Leadership: The opportunity to define a new primitive in DeFi and work on a product with a significant infrastructure edge.
High Impact: Direct access to the founding team with an emphasis on fast execution and significant autonomy.
Competitive Compensation: A robust base salary paired with meaningful equity/token upside (offering between 1%–2%).
Innovation-First Environment: Exposure to cutting-edge modular rollup frameworks and synchronous cross-chain composability.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Go-To-Market strategyBrand strategyContent creationGrowth marketingCampaign developmentMarket analysisUser acquisitionEcosystem developmentNarrative buildingStrategic execution

Soft Skills

LeadershipCollaborationCommunicationStrategic thinkingAdaptabilityProblem-solvingCross-functional coordinationStakeholder managementCreative thinkingExecution focus