Value Proposition Development: Refine the core messaging and translate complex technical product features into clear, compelling narratives that connect solutions to tangible business outcomes.
Go-to-Market (GTM) Execution: Design and execute end-to-end GTM campaigns for new products and features, managing the process from initial planning through post-launch analysis.
Customer Journey Management: Own the post-acquisition communication journey, creating and managing programs focused on onboarding, activation, retention, and expansion.
Strategic Advisory: Serve as a trusted advisor to key customers, assisting with integration, troubleshooting blockers, and tracking success metrics to ensure alignment with client goals.
Market Intelligence: Act as the voice of the customer by utilizing qualitative data (interviews) and quantitative data (product analytics) to identify user needs and market trends.
Cross-Functional Alignment: Serve as the key connector between Product, Engineering, Sales, and Success teams to ensure the entire organization is aligned on product narratives.

Requirements

Professional Experience: 3+ years of experience in a Product Marketing role, ideally within Web3, blockchain, or fintech sectors.
Proven Track Record: Demonstrated success in driving key metrics such as product adoption, activation, and retention through strategic marketing and direct customer engagement.
Technical Aptitude: Comfort navigating data-heavy discussions and the ability to quickly grasp complex technical products and infrastructure.
Analytical Narrative: Ability to use data to find the "why," tell a compelling story, and provide sharp, actionable recommendations to leadership.
Communication Excellence: Exceptional writing precision and the ability to present with empathy and influence across cross-functional teams.
Project Management: A proactive and organized approach to managing projects, with the ability to bring diverse teams together to achieve common goals.
Hybrid Expertise: Experience that blends product marketing with customer success, account management, or similar customer-facing roles is highly preferred.

Benefits

Compensation: $150K - $165K per year
Innovation: The opportunity to build foundational infrastructure for the future of money in a mission-driven environment.
High-Performance Culture: Work within a tight-knit team that values clear thinking, extreme ownership, and high-velocity decision-making.
Elite Backing: Join an organization supported by industry-leading venture capital firms.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingGo-to-Market (GTM) ExecutionCustomer Journey ManagementMarket IntelligenceData AnalysisTechnical AptitudeProject ManagementStrategic MarketingCustomer EngagementProduct Adoption

Soft Skills

Communication ExcellenceWriting PrecisionEmpathyInfluenceOrganizational SkillsProactive ApproachCross-Functional CollaborationAdvisory SkillsStorytellingAnalytical Thinking