Mixbook

Head of CRM

Mixbook

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own lifecycle revenue, retention, repeat rate, and LTV performance across CRM channels
  • Define and maintain the lifecycle roadmap across acquisition, onboarding, engagement, retention, reactivation, and loyalty aligned with Mixbook’s brand vision
  • Act as the single accountable owner for CRM strategy, prioritization, and results
  • Set strategy and guardrails across email, SMS, push notifications, direct mail, loyalty, and referral programs to meet or exceed revenue goals
  • Ensure strong orchestration across channels, balancing short-term performance with long-term customer value
  • Establish promotion and messaging governance to drive sustainable lifecycle performance
  • Establish and execute frameworks for CRM testing and optimization to drive incrementality
  • Partner with Data and Analytics to define lifecycle health metrics and success criteria
  • Translate performance data and insights into clear priorities, roadmap adjustments, and investment decisions
  • Own CRM platform strategy, integrations, and vendor relationships (e.g., Iterable, Attentive, direct mail partners)
  • Partner with Product and Engineering on identity, data flows, and personalization capabilities
  • Ensure CRM tooling, data, and processes scale with the business
  • Lead, mentor, and develop CRM Manager(s) while setting clear operating standards and expectations
  • Act as a player-coach when needed, stepping in on reporting, analysis, or select execution during high-impact moments
  • Provide hands-on leadership for new initiatives to drive speed, clarity, and quality
  • Partner closely with Creative, Product, Data, Growth, and Customer Experience teams
  • Serve as the lifecycle voice in cross-functional planning and prioritization
  • Ensure CRM strategy is tightly aligned with broader company and growth initiatives

Requirements

  • 10+ years of experience in CRM and lifecycle marketing within a consumer, DTC, or eCommerce environment
  • Proven track record of driving measurable improvements in retention, engagement, and LTV
  • Experience leading lifecycle strategy across multiple channels (email, SMS, push, loyalty, direct mail)
  • Strong background in experimentation, measurement, and data-driven decision-making
  • Proven ability to translate analytical data into clear strategic insights that drive impactful lifecycle marketing programs
  • Experience managing and developing high-performing marketing teams
  • Deep familiarity with CRM platforms and marketing automation tools (Iterable preferred)
  • Ability to influence cross-functional partners and drive alignment across teams
  • Strong organizational skills with the ability to prioritize, simplify, and execute in a fast-paced environment
Benefits
  • Quarterly travel to the San Francisco Bay Area (preferred location in the PST timezone)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategylifecycle marketingdata-driven decision-makingexperimentationmeasurementretentionengagementLTVmarketing automationcross-channel strategy
Soft Skills
leadershipmentoringorganizational skillsprioritizationcommunicationinfluencingcollaborationstrategic thinkingproblem-solvingexecution