Principal Engineer – Product Marketing

Microchip Technology Inc.

Principal Engineer leading secure semiconductor product strategy, customer engagement, and design wins at Microchip Technology. Driving growth across computing, data center, server, and storage markets.

Posted 9/4/2026full-timeChandler • Arizona, Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in semiconductor product marketing and business development, with a strong focus on hardware security, cryptographic technologies, and strategic customer engagement. Proven ability to develop and execute business growth strategies while effectively communicating with technical and executive stakeholders.

Highest-signal resume keywords

Semiconductor Product MarketingHardware Security KnowledgeBusiness Growth Strategy DevelopmentStrategic Customer Relationship ManagementCross-Functional Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cryptographic PrinciplesRoot of Trust TechnologiesSecure ElementsEmbedded ControllersSecure Embedded SystemsProduct Lifecycle ManagementGo-To-Market ProcessesSecure BootFirmware AuthenticationKey Management

Soft Skills

Excellent Communication SkillsInfluencing SkillsPresentation SkillsTeam CollaborationCustomer Engagement

Certifications & Qualifications

Bachelor's Degree in Electrical EngineeringBachelor's Degree in Computer EngineeringBachelor's Degree in Computer ScienceMaster's Degree in EngineeringMaster's Degree in Computer ScienceMaster's Degree in Business Administration

Industry Keywords

Semiconductor Business ModelsClient ComputingData CenterServerStorageAutomotiveIndustrialIoT MarketsIndustry Standards OrganizationsAccount-Based Marketing

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Lead product line strategy, customer engagement, and business growth initiatives across Microchip's Secure Computing Group security portfolio
Drive product line strategies and long-term roadmaps with Product Management, System Engineering, and Architecture teams
Translate customer requirements, market trends, and competitive intelligence into product and technology investments
Contribute to portfolio planning and end-market growth strategies
Participate in product positioning, lifecycle management, and launch planning
Develop and execute business growth strategies across strategic customers, target verticals, and emerging markets
Identify, qualify, and accelerate high-value design-win opportunities
Build account-based growth plans with regional sales and field applications teams
Drive adoption of Microchip security solutions within Tier-1 customers and strategic accounts
Support revenue forecasting and business planning
Establish relationships with customer engineering teams, technical leaders, architects, and executives
Present security technologies, product roadmaps, and value propositions to customers and internal audiences
Serve as a technical liaison between customers and factory engineering teams
Conduct market analysis, competitive benchmarking, and industry assessments
Develop pricing strategies, business cases, and competitive positioning frameworks
Monitor industry trends, standards, cryptographic technologies, and security requirements
Provide voice-of-customer feedback to influence product decisions and investments
Create customer presentations, training materials, technical collateral, white papers, and marketing content
Develop RFQ responses and customer proposals
Support sales teams in opportunity reviews, design-win strategies, and account planning
Train field sales and applications teams on product capabilities and competitive positioning
Represent Microchip within industry organizations, standards bodies, and consortiums
Collaborate with Product Management, Engineering, Applications, Corporate Marketing, and Sales organizations worldwide
Influence cross-functional teams and champion customer requirements

Requirements

What you’ll need

Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field
10+ years of experience in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer-facing technical roles
Strong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems
Proven experience developing and executing business growth strategies and driving design wins
Experience building and managing strategic customer relationships
Strong understanding of semiconductor business models, product lifecycle management, and go-to-market processes
Excellent written, verbal, presentation, and executive-level communication skills
Ability to influence customers, internal stakeholders, and industry organizations
Demonstrated success operating within cross-functional and global teams
Master's degree in Engineering, Computer Science, or Business Administration preferred
Experience with client computing, data center, server, storage, automotive, industrial, or IoT markets preferred
Experience with secure boot, firmware authentication, device identity, key management, and platform security architectures preferred
Familiarity with embedded hardware and software development environments preferred
Experience participating in industry standards organizations or consortiums preferred
Background in strategic account management or account-based marketing/business development preferred

Benefits

Comp & perks

Leadership Passage Programs supporting career growth
Employee development opportunities
Equal opportunity/affirmative action employment practices