Data Analyst

• Build, monitor, and continuously optimize the full-funnel growth process from acquisition, activation, and retention to monetization and referral.
• Analyze conversion rates across funnel stages, identify growth bottlenecks, and deliver actionable optimization recommendations.
• Evaluate A/B tests and product launches, assessing their impact on key growth metrics to guide product iteration.
• Develop and refine user segmentation models based on behavior, lifecycle stage, and business value.
• Identify and profile key user cohorts such as high-value users and at-risk churn users, uncovering their characteristics and needs.
• Partner closely with operations, marketing, and product teams to provide data support and strategic input for initiatives like user segmentation and pricing.
• Measure and optimize the effectiveness of user-focused operational strategies.
• Track and analyze campaign performance across acquisition channels, providing insights for budget allocation and optimization.
• Establish frameworks to evaluate KOL marketing ROI and provide data-driven guidance for influencer and content strategies.
• Help define and maintain core business metrics, and build dashboards to ensure efficient access to insights.
• Collaborate with data engineers to ensure data accuracy, completeness, and continuous improvement of growth-related data models.

Senior Data Analyst

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Data Analyst

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