Manager, Paid Search

MERGE

Manager, Paid Search at MERGE overseeing best-in-class client paid search campaigns. Leading campaign strategies and optimization in a human-first innovative marketing agency.

Posted 5/6/2026full-timeRemote • Colorado, Illinois, Massachusetts, Montana • 🇺🇸 United StatesMid-LevelSenior💰 $78,000 - $114,000 per yearWebsite

About the role

Key responsibilities & impact

Support MERGE's practice in creating, optimizing, and executing best-in-class client paid search campaigns.
Provide the strategic direction for keyword research, campaign building, and testing roadmaps.
Act as a Paid Search subject matter expert, fostering account growth while ensuring that output meets agency standards.
Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more.
Lead the Quality Assurance process for all trafficked plans and launch components.
Act as the primary Paid Search liaison for the broader media strategy teams.
Lead the client discovery process to establish PPC objectives and develop the strategy for tactic, budget, goals, etc.
Monitor daily and analyze program KPIs to drive continuous improvement.
Develop a comprehensive, long-term optimization roadmap for the account.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
3 to 5 years of professional paid search campaign management experience.
Healthcare, Health Insurance or pharma lead generation experience is a strong plus.
Deep knowledge of all Google and Microsoft advertising products (Search, PMax, AI Max, Demand Gen, Video, etc.).
Data-driven decision-maker who relies on evidence and performance metrics to guide strategy.
A desire to keep learning and being informed on everything search, digital & AI.
Excellent written, verbal, and presentation skills. You must be able to explain complex search data to clients clearly.
A problem-solving orientation with the ability to think critically about business goals.

Benefits

Comp & perks

Medical
Dental
Vision
Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid search campaign managementkeyword researchcampaign buildingQuality Assuranceoptimization roadmapdata analysisperformance metricsPPC strategyclient discovery processKPI monitoring

Soft Skills

strategic directioncommunication skillsproblem-solvingcritical thinkingpresentation skillsclient liaisoncontinuous improvementevidence-based decision makingadaptabilitydesire to learn