Marketing Manager

Merchant McIntyre & Associates, LLC

Marketing Manager at Merchant McIntyre Associates leading Salesforce initiatives for nonprofit clients. Driving targeted outreach and supporting Business Development team with CRM insights.

Posted 6/24/2026full-timeRemote • Washington • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $115,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesforceCRM marketingdigital marketingemail marketingsegmentationpersonalizationdata-driven marketing campaignsHTMLExcelreporting tools

Soft Skills

writing skillsanalytical skillscommunicationcollaborationstrategic thinkingclient engagementcampaign optimizationdata analysisproblem-solvingproject management

Tools & Technologies

HubSpotMarketoCRM platformsemail campaign toolsanalytics toolsmarketing automation toolsdata visualization toolscontent management systemscustomer journey mapping toolsvendor management systems

Industry Keywords

business developmentclient lifecycle marketingprofessional servicesconsultinggovernment relationscampaign architectureaudience segmentationengagement ratesconversionretention

About the role

Key responsibilities & impact

Support the development and execution of MM’s Salesforce CRM marketing strategy aligned with firm growth and client engagement goals
Serve as primary owner of CRM platform(s), ensuring data integrity, usability, and alignment with business needs
Collaborate with firm leadership, aligning business objectives with CRM workflows, segmentation strategies, and campaign architecture
Work with leadership to plan and build multi-channel campaigns within Salesforce (e.g., email, newsletters, targeted outreach)
Develop audience segmentation strategies to deliver relevant, tailored messaging to key client segments
Collaborate with the Business Development team to execute the campaign lifecycle, including briefing, copy development, deployment, and optimization
Support business development efforts through targeted CRM-enabled outreach and cultivating campaigns
Map and optimize client and prospect journeys across touchpoints
Work with leadership to identify opportunities to improve engagement and conversion through personalized communication strategies
Partner with client service teams to align outreach with potential client needs and the cultivation stage
Monitor and report on Salesforce and campaign performance (e.g., engagement rates, conversion, retention)
Use CRM data to generate actionable insights and continuously improve marketing effectiveness
Partner with leadership to support pipeline development and strategic initiatives
Coordinate with external vendors or consultants as needed

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field
3–5 years of experience in CRM marketing, digital marketing, or marketing operations
2–3 years of hands-on experience with Salesforce (or similar CRM platform such as HubSpot or Marketo)
Familiarity with CRM-driven business development or client lifecycle marketing
Working knowledge of email marketing best practices, segmentation, and personalization
Demonstrated experience building and executing data-driven marketing campaigns
Strong writing skills, with the ability to develop clear, compelling, and audience-specific messaging for email campaigns, client communications, and marketing materials
Strong analytical skills with the ability to translate data into actionable insights
Experience in professional services, consulting, or government relations environments is preferred
Basic proficiency in HTML, Excel, or reporting tools is a plus

Benefits

Comp & perks

Health Reimbursement Arrangement (HRA)
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Retirement benefits with a generous match
Monthly transportation benefits
Annual professional development allowance
Flexible PTO policy including 13 federal holidays
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