Marketing Specialist

Menlo

Marketing Specialist managing Menlo's North American marketing strategy across brand, content, and demand generation. Working with founders and leaders to build US market positioning and outreach.

Posted 6/14/2026contractRemote • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
Define positioning and messaging for Jan, Asimov, and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
Produce and manage content across formats -- written, video, short-form, long-form, technical and non-technical
Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
Plan and execute presence at US industry events -- conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
Set up marketing automation tooling to make outreach and community management scalable across time zones
Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about -- and package it for that audience

Requirements

What you’ll need

5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end -- strategy, execution, and results
Proven ability to define positioning and messaging for a technical product, not just run campaigns
Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
Data-driven instincts: you set goals, track them, and change course when something is not working
A genuine network in the US AI, robotics, or deep tech ecosystem -- you know who to call

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategydemand generationcontent productionpositioningmessagingmarketing automationdata-driven decision makingcommunity managementlead capturevideo content production

Soft Skills

strong writingrelationship buildingcross-functional collaborationnetworkingadaptabilitystrategic thinkingexecutioncommunicationcreativityanalytical skills