Marketing Lead

Menlo

Full-stack marketing lead defining and executing US marketing strategy for robotic platform at Menlo Research. Collaborating with founders and teams in Singapore and HCMC to enhance market presence.

Posted 4/29/2026contractRemote • California • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
Define positioning and messaging for Jan, Asimov, and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
Produce and manage content across formats -- written, video, short-form, long-form, technical and non-technical
Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
Plan and execute presence at US industry events -- conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
Set up marketing automation tooling to make outreach and community management scalable across time zones
Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about -- and package it for that audience

Requirements

What you’ll need

5 or more years in marketing at a B2B SaaS or technical product company in the US market, with at least one experience owning the marketing function end-to-end -- strategy, execution, and results
Proven ability to define positioning and messaging for a technical product, not just run campaigns
Demonstrated track record of growing an audience, community, or pipeline from an early stage in the US
Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits
Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical
Data-driven instincts: you set goals, track them, and change course when something is not working
A genuine network in the US AI, robotics, or deep tech ecosystem -- you know who to call
Nice to Have
Experience marketing developer tools, open-source products, or AI infrastructure
Background in robotics, deep tech, or hardware-adjacent industries
Experience building developer relations or DevRel-adjacent programs
Prior experience working with or for an international company with a distributed team
Familiarity with community platforms: Discord, Reddit, Discourse, or similar

Benefits

Comp & perks

A direct line to the founders, real creative and strategic ownership, and the chance to define the marketing function of one of the most ambitious deep tech labs in the world.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingdemand generationcontent productionmarketing automationpositioningmessagingdata-driven decision makingcommunity managementvideo content productionaudience growth

Soft Skills

strong writingrelationship buildingcross-functional collaborationstrategic thinkingadaptabilitynetworkingcommunicationleadershipcreativityproblem-solving