
CRM Manager
Menace Media Network
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Design and launch multi-stage user journeys and trigger-based communication flows across all channels
- Own bonus & promo logic end-to-end: calculate cost, expected value, risk, then configure it inside the platform
- Build deep audience segmentation and keep it clean, validated, and exclusion-aware
- Create CRM copy and build templates across email, push, SMS, and in-app channels
- QA everything before it goes live: rendering, personalization, journey logic, bonus mechanics
- Run A/B tests, track OR/CTR/CVR/deliverability, and turn data into weekly/monthly reports
- Maintain docs, naming conventions, and the internal knowledge base
Requirements
- Hands-on experience with Customer.io (or similar CRM platforms) + BI/BO tooling
- Strong understanding of bonus mechanics and promo economics
- Ability to both write the copy and build the flow no hand-offs needed
- Analytical mindset: you don't just launch, you measure
- Experience with A/B testing and lifecycle performance analysis
- Comfortable working cross-functionally with product, design, and support
- Bonus: competitive CRM analysis and strategic input on funnel development
Benefits
- A startup heart with holding-level ambition: we grow fast and think big.
- True work autonomy: freedom to experiment, test, fail, and scale what works.
- Zero outdated rules: no “because we’ve always done it this way” mindset; we challenge norms every day.
- Flexible full-time setup: core hours (11–16 CET) for collaboration, the rest of the day you organize your way, keeping your manager in the loop.
- Day-off policy that respects real life: work should support life, not the other way around.
- Culture of care: we look after people, not just projects or metrics.
- Space to grow with the company: as we expand, so do your roles, skills, and responsibilities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingdata analysisbonus mechanicspromo economicsCRM copywritinguser journey designaudience segmentationtrigger-based communicationlifecycle performance analysisreporting
Soft Skills
analytical mindsetcross-functional collaborationattention to detailcommunicationorganizational skills