Creative Strategist

Medialicious Ltd

Creative Strategist at Medialicious developing high-impact ad campaigns for social casino brands. Collaborating with cross-functional teams and utilizing UGC and AI tools.

Posted 6/15/2026contractMalta • 🇲🇹 MaltaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.
Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.
Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion.
Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scaling high-volume ad variations.
Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats.
Serve as the creative lead within cross-functional 'squads,' partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.
Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.
Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads.
Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

Requirements

What you’ll need

A portfolio showing successful performance-driven video campaigns, including UGC, motion-design, and influencer-led content.
Experience in creative strategy or content creation—ideally within iGaming, social casino, or a similarly regulated DTC category.
Proven experience in storyboarding, scriptwriting, and directing creative for platforms such as TikTok, Meta, Snapchat, or YouTube Shorts.

Benefits

Comp & perks

Remote work options
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

storyboardingscriptwritingmotion designvideo editingcopywritinggenerative AIcontent creationcreative strategyA/B testinguser acquisition

Soft Skills

creativitycollaborationleadershipcommunicationstrategic thinkingproblem-solvingadaptabilityattention to detailperformance analysisproject management