Digital Marketing Manager

Meadows Behavioral Health

Digital Marketing Manager at Meadows Behavioral Health developing digital marketing strategies and managing social media presence. Ensuring audience engagement and optimizing campaigns for brand growth.

Posted 7/28/2026full-timeRemote • Arizona • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated digital marketing strategies, managing social media presence, and optimizing paid advertising campaigns. Proficient in content creation, digital analytics, and project management within the healthcare marketing domain.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentSocial Media ManagementPaid Advertising Campaign ManagementEmail Marketing Campaign ExecutionDigital Marketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent MarketingSocial Media MarketingEmail MarketingCampaign OptimizationAudience SegmentationPerformance ReportingContent CreationProject ManagementData Analysis

Soft Skills

Communication SkillsOrganizational SkillsAttention to DetailCommunity EngagementCollaboration

Tools & Technologies

Sprout SocialHootsuiteHubSpotSalesforce Marketing CloudGoogle AnalyticsMeta Business SuiteLinkedIn Campaign ManagerCanvaAdobe Creative SuiteCapCut

Industry Keywords

Healthcare MarketingBehavioral HealthcareIntegrated Marketing CampaignsDigital PlatformsLead Generation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support the development and execution of integrated digital marketing strategies that align with MBH's organizational goals
Manage MBH's social media presence across multiple platforms, including content planning, publishing, community engagement, audience growth, and platform optimization.
Develop compelling written, visual, and video content tailored to diverse audiences and digital platforms.
Plan, execute, and optimize paid digital advertising campaigns across social media and other digital platforms.
Coordinate and execute integrated marketing campaigns across social media, email marketing, paid media, and other digital channels.
Foster meaningful engagement with online audiences by monitoring conversations, responding appropriately to comments and inquiries.
Track, analyze, and report on key performance indicators across social media, email marketing, paid media, and digital campaigns.
Stay informed on emerging digital marketing trends, platform updates, content formats, and industry best practices.
Partner with internal stakeholders, including clinical leaders, facility teams, business development, admissions, and executive leadership.
Manage multiple projects, campaigns, content calendars, and deadlines simultaneously while maintaining attention to detail, quality, and alignment with strategic objectives.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field
Minimum of 4-6 years of experience in digital marketing, social media marketing, content marketing, or related fields
Proven experience developing and executing integrated digital marketing strategies that drive brand awareness, audience engagement, lead generation, and business objectives.
Demonstrated success managing organic social media channels, including content strategy, community engagement, audience growth, and performance optimization across multiple platforms.
Experience managing paid digital advertising campaigns, including social media advertising, audience targeting, budget management, campaign optimization, and performance reporting.
Experience developing and executing email marketing campaigns and marketing automation initiatives, including audience segmentation, journey development, and performance analysis.
Strong understanding of digital marketing analytics, reporting, and campaign measurement, with experience using data and insights to optimize performance and inform strategy.
Proficiency with social media management, email marketing, and digital analytics platforms (e.g., Sprout Social, Hootsuite, HubSpot, Salesforce Marketing Cloud, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, or similar tools).
Excellent written, verbal, and visual communication skills, with the ability to create engaging content tailored to diverse audiences and platforms.
Experience creating and editing social media graphics, digital marketing assets, and short-form video content using tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and campaigns simultaneously.
Knowledge of behavioral healthcare, healthcare marketing, or other regulated industries is preferred.
Experience with CRM systems, marketing automation platforms, and lead nurturing strategies is preferred.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Paid time off