Regional Admission Counselor, Dallas-Fort Worth Region

McMurry University

Regional Admission Counselor representing McMurry University and managing recruitment efforts in the Dallas-Fort Worth area. Building relationships with high schools and communities to enhance enrollment.

Posted 7/27/2026full-timeAbilene • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in territory recruitment planning, relationship building, and enrollment management within higher education. Proficient in utilizing CRM systems and conducting effective presentations to engage prospective students and families.

Highest-signal resume keywords

Territory Recruitment PlanningRelationship ManagementCRM Technology ProficiencyPublic SpeakingBilingual in English/Spanish

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Admissions Requirements CounselingEnrollment ManagementRecruitment StrategiesData AnalysisEvent Coordination

Soft Skills

Interpersonal SkillsCommunication SkillsOrganizational SkillsTime ManagementCollaboration

Tools & Technologies

Microsoft OfficeCRM SystemsSlateJenzabar

Certifications & Qualifications

Bachelor's DegreeValid Driver's License

Industry Keywords

Higher EducationEnrollment ManagementRecruitmentCommunity EngagementStudent Affairs

About the role

Key responsibilities & impact

Develop and execute a comprehensive territory recruitment plan for assigned DFW counties
Build and maintain relationships with high school counselors, administrators, teachers, coaches, and community leaders
Conduct and/or attend at minimum 3 high school visits, college fairs, transfer fairs, and community events per week during the school year
Identify opportunities to increase awareness and enrollment within assigned markets
Maintain regular communication with prospective students and families
Counsel prospective students and families regarding admissions requirements, academic programs, scholarships, financial aid, campus life, and the enrollment process
Manage a recruitment funnel from inquiry through enrollment
Conduct individual appointments, virtual meetings, and group presentations
Follow up with prospective students through phone, text, email, and CRM campaigns
Assist students in completing admissions and financial aid requirements
Develop partnerships with high schools, community colleges, churches, homeschool organizations, and community groups
Coordinate counselor breakfasts, regional receptions, and recruitment events
Engage McMurry alumni and supporters within the DFW region to support recruitment efforts
Partner with coaches, faculty, and university representatives when appropriate
Assist with planning and execution of Preview Events, Admitted Student Days, Campus Visit Programs, and Special Enrollment Events
Maintain accurate records within the University's CRM system
Track recruitment activity and enrollment outcomes
Analyze territory trends and recommend strategies for improvement
Submit regular reports regarding territory performance and recruitment efforts

Requirements

What you’ll need

Bachelor's degree required
Valid driver's license and ability to travel extensively throughout the DFW Metroplex
Excellent interpersonal, communication, and presentation skills
Strong organizational and time management abilities
Ability to work independently while contributing to a collaborative admissions team
Proficiency with Microsoft Office and CRM technology
Previous admissions, enrollment management, recruitment, sales, marketing, or relationship-management experience preferred
Experience in higher education preferred
Familiarity with CRM systems such as Slate, Jenzabar, or similar platforms preferred
Experience conducting presentations and public speaking preferred
Bilingual in English/Spanish is highly preferred

Benefits

Comp & perks

Flexible work arrangements
Professional development