Associate Director of Campaign & Event Technology

McDermott Will & Emery

Associate Director managing campaign and event technology at McDermott Will & Schulte. Responsible for optimizing marketing strategies and platforms enhancing execution efficiency.

Posted 6/4/2026full-timeNew York City • California, New York, Texas • 🇺🇸 United StatesSenior💰 $193,000 - $301,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the marketing automation and event technology strategy.
Manage intake, prioritization, and resource allocation across campaign and event technologies.
Own and optimize the integration across marketing automation, event technology platform, and CRM system (Salesforce).
Serve as the primary escalation point for complex, high-risk, or time-sensitive technology-enabled campaign and event initiatives.
Lead and support the strategy, implementation, and optimization of marketing automation and event technology platform.
Partner with cross-functional teams to translate campaign and event requirements into effective, scalable technology solutions.
Drive continuous optimization of platform performance, event engagement, execution efficiency, and data quality.
Develop and implement scalable workflows, templates, and playbooks, while establishing and enforcing standards and best practices.
Identify and implement opportunities to enhance platform utilization, automation, and overall efficiency across campaign and event technology.
Own data capture, data integrity, and governance processes across marketing automation and event platforms.
Oversee and develop the Campaign Manager and Event Technology Manager.

Requirements

What you’ll need

Bachelor’s degree
At least ten (10) years of related work experience
Advanced knowledge of marketing automation, campaign operations, and event platforms
Strong project and program management experience in a complex, cross-functional environment
Strong written and verbal communication skills
Strong organizational, analytical, and problem-solving skills
Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
Ability to work under tight deadlines and prioritize responsibilities
Ability to handle and maintain confidential information
Ability to work collaboratively with senior leaders and learn new concepts and skills quickly.

Benefits

Comp & perks

Wellness is integral to building a successful career and a rich life.
Our benefits program supports your physical, emotional, mental, and financial health.
Generous compensation packages that recognize hard work and excellence.
Discretionary bonus and a comprehensive benefits package.
Outstanding career opportunities and performance-based bonuses.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationevent technologycampaign operationsdata capturedata integritygovernance processesworkflow developmenttemplate creationplaybook implementationplatform optimization

Soft Skills

project managementprogram managementcommunication skillsorganizational skillsanalytical skillsproblem-solving skillscollaborationtime managementadaptabilityconfidentiality

Certifications

Bachelor’s degree