mavens, a Zynga company

Manager

• The Zynga Business Analytics team performs various roles within the wider Publishing organization. The team's main role involves Demand Planning and Revenue Forecasting, along with tasks such as Sales Analytics and Competitive Monitoring.
• Handle revenue forecasting for Zynga’s advertising and in-app purchase (IAP) revenue.
• Define and improve upon the process to prepare monthly revenue forecasts on both new and existing Zynga mobile & social games. Perform complex modeling that takes into metrics relevant for live service games (engagement & monetization) and ad platform partners.
• Track performance and forecasts against plan, generating reports on key risks and opportunities. Prepare regular dashboards for senior executives.
• Attend product review meetings to update forecasts based on the latest developments.
• Help the sales, marketing, finance, and studio teams by analyzing sales figures and proposing recommendations. Communicate effectively to provide clarity in methodology and results.
• Develop arguments and cases for new opportunities (e.g. to support the Business Development team).
• Ad-hoc analysis; presentations for earnings releases, PR, executive presentations, etc.
• Research Zynga’s competitors and other Ad driven companies, keeping up to date on recent trends and developments.
• Maintain outstanding reporting for the organization, employing the latest technology & tools.
• Work closely with data engineers and analysts to automate & improve where possible.

Senior Manager, Business Analytics