Salary
💰 $119,510 - $188,025 per year
About the role
- Provide thought leadership, impacting/contributing to client’s way of doing business on an ongoing basis
- Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
- Expand assigned business through identification of emerging opportunities and securing of incremental revenue and/or acquisition of new business
- Manage client budgets, ensuring profitability for The Mars Agency and contributing to overall department bonus attainment
- Demonstrate financial acumen across standard business accounting/finance documents such as income statements, balance sheets, and sales reports
- Develop annual business plan, setting short- and long-term strategic course for growth of assigned business
- Lead team in the development of an annual business plan in conjunction with stated or potential client needs, and lead quarterly business health meetings with your GM, Strategic Planning and Creative partners.
- Optimize the impact of customer insight in the creative/program development process by inspiring and partnering with lead Creative and Strategic Planners on your team
- Build strong relationships with the client while working closely with client cross-functional teams including consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
Requirements
- Bachelor's degree in advertising, marketing, business, or related field
- Minimum of 8 years of marketing or advertising experience, preferably agency experience in traditional consumer activities
- Dynamic personality able to effectively engage and influence a variety of audiences
- A wealth of industry knowledge including current trends, consumer packaged goods, and business philosophies
- Motivational leadership, inspiring team to deliver top performance every day against assigned business
- Strategic thinking in the development of Shopper Marketing programs and management of day to day business
- Sound decision making skills based in agency, client, and industry knowledge
- Passion about business and dissatisfaction with status quo – always thinking of ways to improve/grow assigned client/business
- Strong listening skills and attention to detail
- Excellent verbal, written, presentation and interpersonal skills
- Some travel is required