Media Analyst
Mars United Commerce
AzureCloudSQLTableau
Media Analyst
Mars United Commerce
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQLTableau
About the role
- Collect, clean, and analyze data from various media platforms
- Work with stakeholders to understand data needs and deliver actionable insights
- Ensure data accuracy and integrity across all reports, dashboards, and visualizations
- Critical thinking to analyze data and derive meaningful media insights
- Communicate findings and recommendations clearly to stakeholders
- Support media planning initiatives
- Assist in knowledge sharing through internal communication events, training, and other written materials
- Maintain relevant marketing certifications and stay informed of media trends, tools, and methodologies
- Support wider agency initiatives
- Audit advertising campaigns, troubleshoot performance issues, track and report on KPIs, and provide consultation to Commerce Media planning and buying teams
- Partner with Commerce Media team to discuss advertising performance, provide campaign insights and recommendations, and continuously improve digital media analytics product and service offerings
- Answer client questions and ensure insights align with business objectives
- Write and approve proposals and presentations, oversee the work, and help drive the growth of the department
Requirements
- Bachelor’s degree in data analytics, statistics, mathematics, or a related field
- 2-5 years of experience in media data analysis or a related role
- Proficiency in SQL for querying media performance data and developing custom audiences
- Experience with BI tools such as Tableau and Power BI for data visualization
- Strong skills in Excel for data manipulation and reporting
- Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
- Familiarity with core media marketing concepts, such as first-party and third-party cookie-based data collection, attribution models, and developing audience segments from digital analytics and data management platforms
- Knowledge of retail media ecosystems and common platforms such as Amazon, Walmart, Target, Kroger, along with third-party tools like SKAI, Pacvue, or Criteo
- Excellent communication skills to present media performance findings to both technical and non-technical audiences
- Attention to detail to ensure data accuracy, campaign integrity, and reliable reporting
- Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams
Benefits
- comprehensive group health plans
- a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy
- flexible paid time off
- a broad and confidential employee assistance program
- ongoing wellness support initiatives
- trusted financial health advice and guidance
- promotion of education through tuition support and assistance
- a flexible and supportive work environment and culture
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisSQLdata visualizationExcelMulti-Touch AttributionAudience DevelopmentClusteringMarkov Chain analysisdata manipulationreporting
Soft skills
critical thinkingcommunicationattention to detailcollaborationstakeholder engagementknowledge sharingproblem-solvingpresentation skillsconsultationleadership
Certifications
marketing certifications
