Director, Commerce Media
Mars United Commerce
full-time
Posted on:
Location: 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Create impact and help clients navigate the dynamic, fast-changing Commerce landscape
- Maintain in-depth knowledge and strong relationships within the Amazon and key retail partners and channels
- Lead the development of annual omnichannel marketing plans, track key performance indicators, report on program results, and deliver actionable insights
- Translate channel, shopper, and category insights into actionable omnichannel marketing plans leveraging Amazon Advertising and Canadian retail media partners
- Serve as the single point of contact for Amazon end-to-end client work including Retail Operations, Digital Shelf, Media, and Analytics/AMC
- Lead the development of data-driven shopper marketing strategies that deliver measurable results
- Act as the main client lead for assigned accounts ensuring quality and excellence across all deliverables
- Manage and mentor direct reports and collaborate with cross-functional teams to align execution to strategic plans
- Oversee flawless execution of campaigns and programs and lead program post-mortems (KPIs, effectiveness, key learnings)
- Evaluate market trends, shopper insights, and campaign results using proprietary tools (Marilyn Commerce, Amazon Vendor Central, AMC, Instacart Data Hub, Last Mile partner tools)
- Continuously vet new retail media capabilities and share innovation opportunities with clients
- Collaborate with the Connected Commerce team to ideate, plan, and execute omnichannel programs
- Deliver POVs and learnings on Amazon and retail media performance to optimize enterprise-level strategies
- Partner with Commerce leaders to track and enhance retailer capabilities, loyalty programs, digital sampling, and omnichannel solutions
- Ensure financial responsibility around client scope, staffing, and hours management
Requirements
- 10+ years’ experience in commerce, and/or retail marketing
- 3–5+ years’ Canadian retail experience in shopper or retail media marketing
- Bachelor’s degree in Advertising, Marketing, or related field
- Hands-on expertise with Amazon Marketing Services, Amazon Vendor Central, Instacart in-platform, Criteo, Skai, Pacvue
- Strong analytical skills: ability to synthesize data, extract insights, and develop actionable recommendations
- Proven ability to lead client relationships in agency and brand settings
- Confident presenter and clear communicator (verbal and written) of complex data and strategies
- Collaborative leader with the ability to work in a fast-paced, integrated agency environment
- Proactive, organized, and growth-minded, with a strong work ethic and passion for innovation
- Must be in the GTA and willing to travel to client meetings in Mississauga and downtown Toronto