Mars United Commerce

Director, Commerce Media

Mars United Commerce

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

Lead

About the role

  • Create impact and help clients navigate the dynamic, fast-changing Commerce landscape
  • Maintain in-depth knowledge and strong relationships within the Amazon and key retail partners and channels
  • Lead the development of annual omnichannel marketing plans, track key performance indicators, report on program results, and deliver actionable insights
  • Translate channel, shopper, and category insights into actionable omnichannel marketing plans leveraging Amazon Advertising and Canadian retail media partners
  • Serve as the single point of contact for Amazon end-to-end client work including Retail Operations, Digital Shelf, Media, and Analytics/AMC
  • Lead the development of data-driven shopper marketing strategies that deliver measurable results
  • Act as the main client lead for assigned accounts ensuring quality and excellence across all deliverables
  • Manage and mentor direct reports and collaborate with cross-functional teams to align execution to strategic plans
  • Oversee flawless execution of campaigns and programs and lead program post-mortems (KPIs, effectiveness, key learnings)
  • Evaluate market trends, shopper insights, and campaign results using proprietary tools (Marilyn Commerce, Amazon Vendor Central, AMC, Instacart Data Hub, Last Mile partner tools)
  • Continuously vet new retail media capabilities and share innovation opportunities with clients
  • Collaborate with the Connected Commerce team to ideate, plan, and execute omnichannel programs
  • Deliver POVs and learnings on Amazon and retail media performance to optimize enterprise-level strategies
  • Partner with Commerce leaders to track and enhance retailer capabilities, loyalty programs, digital sampling, and omnichannel solutions
  • Ensure financial responsibility around client scope, staffing, and hours management

Requirements

  • 10+ years’ experience in commerce, and/or retail marketing
  • 3–5+ years’ Canadian retail experience in shopper or retail media marketing
  • Bachelor’s degree in Advertising, Marketing, or related field
  • Hands-on expertise with Amazon Marketing Services, Amazon Vendor Central, Instacart in-platform, Criteo, Skai, Pacvue
  • Strong analytical skills: ability to synthesize data, extract insights, and develop actionable recommendations
  • Proven ability to lead client relationships in agency and brand settings
  • Confident presenter and clear communicator (verbal and written) of complex data and strategies
  • Collaborative leader with the ability to work in a fast-paced, integrated agency environment
  • Proactive, organized, and growth-minded, with a strong work ethic and passion for innovation
  • Must be in the GTA and willing to travel to client meetings in Mississauga and downtown Toronto