Director of Marketing – Customer Acquisition
MarketPro
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and lead a comprehensive digital marketing strategy focused on driving online bookings and new customer acquisition.
- Own performance across PPC/SEM, SEO, paid social, email/SMS, retargeting, affiliates, and emerging digital channels.
- Create acquisition playbooks tailored to different audience segments and customer behaviors.
- Build and execute geo-specific marketing programs that reflect regional demand patterns, competitive landscapes, and customer behaviors.
- Implement A/B tests, landing page enhancements, and UX improvements across web and mobile experiences.
- Manage multimillion-dollar acquisition budgets, allocating spend intelligently across channels and markets.
- Mentor, coach, and develop high-performing marketers across digital, SEO, and content.
- Build dashboards, analytics structures, and measurement frameworks that connect spend to revenue.
- Partner with Sales, Product, and Operations to align on messaging, booking workflows, promotions, and customer lifecycle strategy.
- Conduct ongoing analysis of competitive activity, market trends, and emerging acquisition technologies.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
- 8+ years of digital marketing experience , including 3+ years leading acquisition-focused teams or functions.
- Demonstrated success driving measurable online bookings, revenue, or transactions.
- Deep expertise in SEO, SEM (Google Ads), paid social, email/SMS platforms, retargeting, and conversion optimization.
- Strong understanding of geo-targeting , localized marketing, and multi-market strategy.
- Advanced analytical skills with experience in GA4, attribution modeling, experimentation frameworks, and performance dashboards.
- Proven ability to lead teams, manage budgets, and collaborate in fast-paced, high-growth environments.
- Exceptional communication and storytelling skills with the ability to influence senior leadership.
Benefits
- This is a remote position.
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Stock options
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing strategyPPCSEMSEOpaid socialemail marketingretargetingA/B testingconversion optimizationanalytics
Soft skills
mentoringcoachingteam leadershipcollaborationcommunicationstorytellinginfluencinganalytical thinkingbudget managementadaptability