Events

• - Identify and manage HoReCa outlets, events, and high-traffic locations to support B2C activities
• - Negotiate deals with stakeholders, build relationships, and develop strategies to maximize business opportunities and ensure KPIs are achieved
• - Monitor and report on sales performance and KPIs
• - Plan and implement area branding and activation activities in collaboration with BTL agencies, ensuring compliance with brand standards
• - Explore and manage alternative sales channels, supporting the process from wholesalers to outlets, monitoring performance, and implementing corrective actions
• - Assist in managing BTL agency personnel and track day-to-day sales performance
• - Implement Mystery Shopper programs and evaluate performance

Event Planning Manager, HoReCa

Marketing & Events Project Executive