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User Acquisition Consultant
Magic MediaUser Acquisition Consultant defining and guiding paid acquisition strategies for mobile games. Collaborating with teams for performance optimization and campaign efficiency.
About the role
Key responsibilities & impact- Define UA channel strategy and media planning across paid social, ad networks, and other relevant channels.
- Recommend budget allocation and reallocation based on performance, scalability, and channel saturation limits.
- Provide and refine CPI benchmarks by geo, platform, and channel.
- Monitor and optimize toward cost efficiency, creative performance, early ROAS, and payback signals.
- Supervise campaign structure, setup, bidding strategies, budget pacing, and ongoing optimization.
- Guide creative testing needs from a UA perspective and provide feedback to improve CTR, CVR, and CPI.
- Set execution priorities, weekly plans, and testing roadmaps for the internal UA Specialist.
- Deliver concise, action-oriented reporting on spend, performance, risks, and immediate optimization opportunities.
Requirements
What you’ll need- Proven experience in user acquisition, paid media buying, or performance marketing for mobile games.
- Strong knowledge of channels such as Meta, AppLovin, Google Ads, TikTok, ad networks, and other paid acquisition platforms.
- Demonstrated experience managing CPI, volume, ROAS, payback signals, budget pacing, and campaign efficiency.
- Experience overseeing campaign setup, optimization tactics, account structure, and testing roadmaps.
- Strong analytical mindset with the ability to translate performance data into clear next steps.
- Experience guiding or supervising UA Specialists or campaign execution teams.
- Excellent communication skills and the ability to collaborate with Data, Brand, and Product stakeholders.
- Fluent in English.
Benefits
Comp & perks- Project-based remote position with a possibility for long-term engagement.
- An opportunity to hone and improve your skills by applying them to a diverse variety of engaging projects.
- Be part of an international group with offices worldwide.
- Career growth and development.
- Working closely with a team of like-minded people in a fast-paced, multicultural environment.
- Ongoing training and professional self-improvement opportunities.
- Flexible working hours.
- An inclusive culture and open communication.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
user acquisitionpaid media buyingperformance marketingCPI managementROASbudget pacingcampaign optimizationdata analysiscampaign setupcreative testing
Soft Skills
analytical mindsetcommunication skillscollaborationsupervisionaction-oriented reportingstrategic planningfeedback provisionprioritizationteam managementproblem-solving