Digital Marketing Manager

MAG – Marketplace Amplifier GmbH

Digital Marketing Manager responsible for performance marketing on platforms like Zalando and About You. Driving strategy, campaign analysis, and content creation for brand visibility.

Posted 4/20/2026full-timeOber-Ramstadt • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You will manage our marketing activities on Zalando, About You, and Otto both operationally and strategically, planning targeted campaigns
Continuously monitor all active campaigns and analyze performance and relevant KPIs
Observe current market trends and proactively identify opportunities
Build engaging content pages on Zalando and continuously optimize them
Independently create creative content for LinkedIn and develop posts

Requirements

What you’ll need

Several years of experience in performance marketing (at least 3 years)
Strong analytical skills
Confident handling of metrics such as CR, CTR, and KUR
Solid education or degree; practical experience in operational brand and performance marketing is a plus
Ability to work in a structured and self-directed manner
Team player; proficient communication in German (min. C1) and English (min. B2)

Benefits

Comp & perks

Flexible working hours with a high proportion of home office & 3 days/month on-site
30 days of annual leave
Permanent employment contract
Subsidized company pension plan (bAV)
Childcare allowance for pre-school children
Excellent employee discounts
Modern workplace with height-adjustable desk
Provided laptop and monitor for home office
Free beverages & parking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingcampaign planningKPI analysiscontent creationcontent optimizationmetrics analysisCRCTRKUR

Soft Skills

analytical skillsstructured workself-directedteam playercommunication

Certifications

degree in marketing