US Market Manager, E-Commerce

Lyto Brands Group GmbH

US Market Manager responsible for commercial strategy across three D2C brands at Lyto. Driving revenue growth through market insights, collaboration, and strategic decision-making.

Posted 7/15/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates full commercial responsibility for e-commerce operations, driving revenue growth and optimizing conversion through strategic insights into American consumer culture and market trends. Capable of collaborating across international teams to build supplier networks and enhance product assortments.

Highest-signal resume keywords

E-Commerce ExperienceP&L OwnershipRevenue Growth StrategyAmerican Consumer Culture UnderstandingD2C Environment Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue TargetsMarket-Related KPIsConversion OptimizationProduct Assortment StrategyCompetitor Analysis

Soft Skills

Strategic ThinkingCollaborationExecution

Tools & Technologies

CRMPerformance Marketing

Industry Keywords

E-CommerceD2CGifting CalendarConsumer Insights

About the role

Key responsibilities & impact

Full commercial responsibility for the USA across all three brands (famwalls, heybalu, Bo & Birdie)
Drive revenue growth and optimize conversion across the entire funnel
Expand and shape the product assortment based on US market insights
Understand which occasions, gifting moments, and cultural specifics are truly relevant for American consumers
Close collaboration with Product, Design, Performance Marketing, CRM, and Shop Optimization across locations in Germany, Vietnam, and Moldova
Central point of contact for all decisions related to the US market
Identify growth opportunities and analyze competitors
Support building a supplier and partner network in the USA

Requirements

What you’ll need

Approximately 3 to 7 years of experience in e-commerce, ideally in a D2C environment
Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-related KPIs—not just campaign management)
Strong understanding of what drives conversion and revenue in online retail
Strategic thinker with the willingness to roll up your sleeves and execute
US national or deep, lived understanding of American consumer culture and the gifting calendar (timing of Mother's Day, Graduation season, Holiday ramp-up)
Based in the EU, ideally Germany (time-zone overlap with the core team is essential, and you will visit our Düsseldorf office regularly during the first months)
Fluent English is required; German is a plus but not mandatory

Benefits

Comp & perks

Health benefits
Meal allowance
Top hardware (MacBook, widescreen)
Competitive compensation with a variable component tied to your KPIs
Dedicated onboarding buddy and full tool access from day one