Lynx Software Technologies

Senior PPC Specialist

Lynx Software Technologies

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Senior

About the role

  • Own and lead PPC strategy across all paid media channels, with a strong focus on display, programmatic buying, video advertising, and YouTube
  • Execute and optimize campaigns to drive performance, scalability, and efficiency, ensuring continuous improvement in ROAS and other key metrics
  • Develop and refine automation processes to streamline PPC workflows and improve efficiency
  • Advise and collaborate with the existing team, upskilling them in display, video, and programmatic advertising best practices
  • Work closely with data, tech, and creative teams to develop high-impact advertising campaigns that leverage audience targeting, dynamic creatives, and machine learning optimizations
  • Own the programmatic strategy, selecting the right platforms, partners, and technologies to drive growth
  • Stay ahead of industry trends, ensuring we adopt the latest innovations in PPC and digital advertising
  • Collaborate with search engine and platform partners to integrate best practices and cutting-edge solutions
  • Provide regular performance insights and strategic recommendations to stakeholders, ensuring transparency in performance and future planning

Requirements

  • 5+ years of hands-on PPC experience, with a strong track record in display advertising, programmatic buying, video advertising, and YouTube campaigns
  • Proven ability to scale and optimize paid media campaigns in international markets and across multiple platforms
  • Experience with PPC automation and data-driven decision-making
  • Strong analytical skills and a data-driven approach to problem-solving
  • Entrepreneurial mindset, able to build new processes from scratch and drive innovation
  • Ability to educate and support an existing PPC team, sharing knowledge and expertise
  • Fluent in German (native-level) and excellent command of English
Benefits
  • 13 month salary
  • Travel allowance
  • Continuous growth potential and a training budget of € 2,000 per year
  • Great pension scheme
  • Trips & activities with your colleagues
  • Fresh warm meals at the office
  • Relaxed and informal working environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPCdisplay advertisingprogrammatic buyingvideo advertisingYouTube campaignsPPC automationdata-driven decision-makingaudience targetingdynamic creativesmachine learning optimizations
Soft skills
analytical skillsproblem-solvingentrepreneurial mindsetteam collaborationknowledge sharingcommunicationleadershipinnovationstrategic thinkingperformance insights