Senior Marketing Analyst, CRM and Product Marketing

LWSA

Marketing Analyst managing CRM and product marketing strategies for a variety of businesses. Responsible for communication with customers, lead segmentation, and event management.

Posted 5/22/2026full-timeRemote • BrasilSeniorWebsite

About the role

Key responsibilities & impact

Nurturing workflows: Design, implement, and optimize complex relationship nurture flows for both the existing customer base (retention/upsell) and the market (acquisition/lead nurturing);
Scoring management: Develop and refine Lead Scoring models (sales prioritization) and Health Scoring (customer health monitoring and churn prevention);
Unqualified leads management: Create re-engagement and recycling strategies for leads not yet ready to buy, keeping them warm in the funnel;
Multichannel control: Orchestrate communication across multiple channels (Email, WhatsApp, Push, In-app messages, Product banners), ensuring the right message, on the right channel, at the right time;
Communication calendar: Lead the planning and execution of the global communication calendar with the user base, aligning product launches, campaigns and corporate announcements;
Community management: Foster and manage the user/customer community, creating an environment for engagement, knowledge sharing and brand advocacy;
Event management: Plan and execute online events (webinars, live streams) and offline events (meetups, workshops) focused on relationship building, market education and business generation.

Requirements

What you’ll need

CRM and Automation expertise: Advanced experience with automation and CRM platforms (HubSpot, RD Station, ActiveCampaign, Salesforce, etc.), building complex flows and dynamic segmentations;
Analytical, data-driven mindset: Ability to analyze large datasets, interpret funnel metrics, conversion rates and user behavior to make strategic decisions;
Product Marketing experience: Deep understanding of user journey, product adoption, go-to-market, and how to translate technical features into real customer value;
Project and multichannel management: Ability to manage multiple simultaneous campaigns across different channels while maintaining consistency and avoiding audience saturation;
Communication and copywriting: Excellent writing skills to create persuasive emails, event scripts and clear announcements that engage the audience.

Benefits

Comp & perks

Health insurance;
Dental insurance;
Meal allowance;
Childcare assistance;
Transportation allowance;
Profit-sharing program (PPR);
Day off during your birthday month;
Life insurance;
Wellhub;
Férias&Co (travel benefit);
6-month maternity leave and 20-day paternity leave;
Partnerships with various businesses and institutions in education, health, leisure, entertainment, and more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lead ScoringHealth ScoringCRM platformsAutomationData analysisFunnel metricsConversion ratesUser behavior analysisProduct MarketingCampaign management

Soft Skills

Analytical mindsetCommunicationCopywritingProject managementCommunity managementEvent managementStrategic decision makingEngagementKnowledge sharingBrand advocacy