LWSA

Senior Product Analyst

LWSA

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

About the role

  • Lead the Onboarding and Lifecycle strategy.
  • Ensure new merchants find value quickly.
  • Personalize the customer journey to drive activation, engagement, and long-term retention.
  • Map and optimize merchant journey steps.
  • Monitor conversion funnels and retention metrics.
  • Run discovery processes to understand the real needs of personas.
  • Define and prioritize high-impact initiatives.
  • Collaborate with UX, Engineering, Marketing, and Customer Success (CS).

Requirements

  • Solid Product Experience: Previous experience as a Product Manager or Senior Product Analyst in SaaS or e-commerce products.
  • Lifecycle Focus: Experience managing user lifecycle, including segmenting experiences for different personas.
  • Strategic Vision: Ability to link business goals (such as reducing churn and increasing GMV) to improvements in the user journey.
  • Data-Driven: Skilled at working with quantitative and qualitative data to make informed decisions.
  • Communication Skills: Comfortable collaborating with technical teams and business areas, clearly advocating the product vision.
  • Onboarding Journeys: Hands-on experience creating, testing, and refining user onboarding flows.
  • Product-Led Growth (PLG): Familiarity with strategies where the product is the primary driver of acquisition and retention.
  • Data Analysis: Proficiency with tools such as Mixpanel, Amplitude, Hotjar, or similar.
Benefits
  • Health insurance
  • Dental insurance
  • Meal allowance or food voucher
  • Childcare assistance
  • Transportation allowance
  • Profit-sharing program (PPR)
  • Birthday day off
  • Life insurance
  • Wellhub
  • Férias&Co (travel benefit)
  • 6 months maternity leave and 20 days paternity leave
  • Flexible schedule, 40 hours per week
  • #Secuida — our Wellness Program
  • Partnerships with a variety of establishments and institutions in education, health, leisure, entertainment, and more
  • Complimentary access to LWSA products
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product ManagementUser Lifecycle ManagementData AnalysisOnboarding FlowsProduct-Led Growth
Soft Skills
Strategic VisionCommunication Skills