Lead the ongoing creation of fresh blog content, including articles, resources and case studies to attract site visitors through search, social, and our email subscribers
Write, edit and assist with designing resources for website Learning Centers, including eBooks, fact sheets and more
Assist with website updates, especially blog posts and landing pages
Conduct keyword research and optimize website content to improve organic search rankings and drive targeted traffic
Produce and design email campaigns for both corporate and property initiatives
Produce monthly email newsletters, including copywriting, design and distribution
Assist with reporting and analysis of marketing initiatives
Assist with other duties and special projects as assigned
Help define the voice and content for Paseo and participate in content strategy, CRM tools, and marketing automation
Provide hands-on experience with content strategy, email campaigns, SEO, CRM tools, and marketing automation
Requirements
Currently in pursuit of a bachelor's degree, preferably in Marketing, Communications, Journalism, Public Relations or related fields of study
Experience running content production, email campaigns and/or managing a website for a student organization, business, or nonprofit is preferable but not required
Fluent in the English language, its rules and proper usage; experience with AP style preferred
Strong grasp of social media platforms including Instagram and TikTok
Access to a reliable computer and Wi-Fi, with Microsoft Office
Strong writing and editing skills
Web savvy, skilled internet researcher
Prioritizes work and asks for direction when overwhelmed or uncertain
Excellent organizational/time management skills
Proficiency in Microsoft Word, Excel, PowerPoint and Adobe Acrobat
Excellent oral and written business communication skills
Bonus points for: Experience working in WordPress; Experience with HubSpot, Asana and Google Docs/Sheets/Slides; Experience working with Adobe CC Libraries or Canva; Knowledge of inbound and content marketing strategies; Familiarity with Canto or similar Digital Asset Management system
Work schedule to be determined upon hire. Schedule is flexible, but hours should be consistent.
Minimum 15 hours per week required.
This is an in-person position at our headquarters in Austin, Texas