Lead the ongoing creation of fresh blog content, including articles, resources and case studies, for LV corporate and property websites to attract site visitors through search, social, and email subscribers
Write, edit and assist with designing resources for website Learning Centers, including eBooks, fact sheets and more
Assist with website updates, especially blog posts and landing pages
Conduct keyword research and optimize website content to improve organic search rankings and drive targeted traffic
Produce and design email campaigns for both corporate and property initiatives
Produce monthly email newsletters, including copywriting, design and distribution
Assist with reporting and analysis of marketing initiatives
Assist with other duties and special projects as assigned
Hands-on experience with inbound and content marketing strategies, content calendar creation, CRM and marketing automation software
Requirements
Currently in pursuit of a bachelor's degree, preferably in Marketing, Communications, Journalism, Public Relations or related fields of study
Experience running content production, email campaigns and/or managing a website for a student organization, business, or nonprofit is preferable but not required
Fluent in the English language, its rules and proper usage; experience with AP style preferred
Strong grasp of social media platforms including Instagram and TikTok
Access to a reliable computer and Wi-Fi, with Microsoft Office
Strong writing and editing skills
Web savvy, skilled internet researcher
Prioritizes work and asks for direction when overwhelmed or uncertain
Excellent organizational/time management skills
Proficiency in Microsoft Word, Excel, PowerPoint and Adobe Acrobat
Excellent oral and written business communication skills
Bonus: Experience working in WordPress
Bonus: Experience with HubSpot, Asana and Google Docs/Sheets/Slides
Bonus: Experience working with Adobe CC Libraries or Canva
Bonus: Knowledge of inbound and content marketing strategies
Bonus: Familiarity with Canto or similar Digital Asset Management system
Minimum 15 hours per week required
This is an in-person position at our headquarters in Austin, Texas